Uncategorized, Branding, Resources
How to Craft Your Brand’s Positioning
Tell us about your brand in one sentence. Okay fine, two sentences. What do you offer—more so and better than …
Stay
in-the-know.
A collection of resources and thought-leadership created and written by our team for yours.
Branding, Typography
March Madness and the Cursive Comeback
A comeback story always needs a fair share of haters. This one is full of them. Despite a wide consensus …
Branding, Resources
Short and Sweet
We are losing our attention span rapidly and video content platforms have sped up that process. TikTok, one of the …
Branding, Resources, Digital
The danger that lies with minimalism in challenger branding
We cannot overemphasize the importance of consistency in branding, particularly when exercising an omnichannel strategy. However, the challenge of doing …
Branding, Digital
What is soft branding and how does it play a part in challenger brands?
An innate part of being a challenger brand is that you see a market opportunity and go for it. An …
Branding
Sonic branding — using sound to level-up a brand’s emotional connection to its consumers
To successfully connect and stand out in the sea of sensory input consumers are bombarded with, brands have to build …
Branding
The makeup of a challenger brand marketing team (and the type of branding agency they should seek out)
At BRIGADE, we spend a lot of time working with challenger brands and have gotten a good look at what …
Branding
Refresh vs. Rebrand — what’s the difference and how to choose between them.
At some point, every brand (if you’re lucky) will face the question — do we rebrand or refresh? Sometimes, this question …
Branding, Resources, Digital
Multi-brand marketing — what it is and why it works
Over the years at BRIGADE, we’ve worked with clients of all types. Big companies and small ones. Local organizations and …
Branding, Resources
Branded House or House of Brands? You be the judge.
The architecture of a building not only defines its structure and the materials used to build it, but also hints …
Branding, Resources
Challenger Brands: everything you need to know
Our small, motivated team works relentlessly to compete against some of the most renowned agencies in the world, meaning we …
