Branding

A Very COVID Halloween

All of a sudden, it’s almost Halloween again. How is that possible? It seems like yesterday we were packing up …

Branding

Authenticity: the buzzword of 2020

In business, branding, and marketing — buzzwords are a way of life. And like anything else in nature, each one …

Branding, Resources

Stand up with empathy, and you will stand out.

In 2020, during an unprecedented global pandemic, effective storytelling is critical to brand awareness. The pandemic is making us all …

Branding, Resources

Pivot power

Two women-owned branding agencies collaborate to help companies succeed in a post-COVID world Meghan Lynch and Kirsten Modestow both have successful …

Branding, Resources

Why award shows still matter

As we all know, creativity when combined with consistency is the key to brands kicking ass. For this reason, award …