Branding
A Very COVID Halloween
All of a sudden, it’s almost Halloween again. How is that possible? It seems like yesterday we were packing up …
Branding
Authenticity: the buzzword of 2020
In business, branding, and marketing — buzzwords are a way of life. And like anything else in nature, each one …
Branding, Resources
What nonprofits can learn from consumer-facing brands
As we know, nonprofit organizations are mission-driven, and generally working with limited budgets, staffing, and time—putting their money and focus …
Branding, Resources
Stand up with empathy, and you will stand out.
In 2020, during an unprecedented global pandemic, effective storytelling is critical to brand awareness. The pandemic is making us all …
Branding, Digital
4 brands with outstanding social media marketing campaigns [and why they work]
It’s well known that having a strong social presence increases brand awareness, loyalty, and consumer engagement but being able to …
Branding, Resources
The fastest way to grow your brand during a downturn
In every downturn, there is always opportunity, but for brands, just as in the stock market, time is of the …
Branding, Resources
Pivot power
Two women-owned branding agencies collaborate to help companies succeed in a post-COVID world Meghan Lynch and Kirsten Modestow both have successful …
Branding, Resources
Why award shows still matter
As we all know, creativity when combined with consistency is the key to brands kicking ass. For this reason, award …
Branding, Resources
Consistency and creativity: the win for brands post- (and pre-) COVID
For the win, brands have to work smarter. When we look at a customer’s journey with a brand, we know that …
Branding
America’s Welcoming Neighbor: BRIGADE Refreshes AmericInn by Wyndham
AmericInn by Wyndham came to us for a brand refresh, with a focus on developing a consistent look and feel …
Branding
BRIGADE builds dynamic brand for Berkshire Flyer: direct rail service from NYC to the Berkshires
BRIGADE created a responsive logo and identity for Berkshire Flyer, an upcoming direct rail service to attract new tourism from …
Packaging, Branding
BRIGADE celebrates wins at 2019 Creative Awards
BRIGADE scored 15 wins from the 2019 AdClub of Western Massachusetts Creative Awards. Every year, the AdClub of Western Massachusetts hosts …