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Branding, Resources

Short and Sweet

We are losing our attention span rapidly and video content platforms have sped up that process. TikTok, one of the …

BRIGADE

Branding

How B2B brands behave like B2C

For a long time, B2B and B2C brands have been differentiated by how they approached brand marketing. But now, as …

Melissa Schlechtweg
@yourfavoriteperson illustration

Branding

Trend alert: crowdsourced campaigns

To remain relevant in advertising, brands must stay in a constant state of evolution—refining their platform and defining new ways …

Melissa Schlechtweg

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