Branding
Developing an award-winning brand identity for Bat Conservation International
As we know, nonprofit organizations are mission-driven, and generally working with limited budgets, staffing, and time—putting their money and focus …
Branding, Resources
The allure of soft branding in the age of Covid
It’s very clear to anyone working in or around the hotel industry that COVID-19 is delivering a major blow. And …
Packaging, Branding
Empowering brand love: Most packaging lives on a shelf. Great packaging lives on social media.
Every brand knows that packaging is important. It helps define you in-store and it is often crafted to win those …
Branding
Memory structures: the power of ‘sticky’ brands
We often think of memory as a mental reference book that we turn to when we need to recall something. …
Branding
What’s in the cards for 2021? We predict a pivot to smaller agencies.
In 2020, a lot changed. (Is that the understatement of the century?) And to focus on our industry, creative agencies …
Branding
Brands grow through greater recognition, not loyalty
For decades, marketers have been focused on targeting loyal consumers. The theory is that it’s easier (and cheaper) to retain …
Branding, Resources
Graphic design in an election year
At BRIGADE, we live and breathe design. In our work day-to-day, we help to create and reinvigorate brands through storytelling …
Branding
A Very COVID Halloween
All of a sudden, it’s almost Halloween again. How is that possible? It seems like yesterday we were packing up …
Branding
Authenticity: the buzzword of 2020
In business, branding, and marketing — buzzwords are a way of life. And like anything else in nature, each one …
Branding, Resources
Stand up with empathy, and you will stand out.
In 2020, during an unprecedented global pandemic, effective storytelling is critical to brand awareness. The pandemic is making us all …
Branding, Digital
4 brands with outstanding social media marketing campaigns [and why they work]
It’s well known that having a strong social presence increases brand awareness, loyalty, and consumer engagement but being able to …
Branding, Resources
The fastest way to grow your brand during a downturn
In every downturn, there is always opportunity, but for brands, just as in the stock market, time is of the …