Tandem Bagel Co.

Launching a beloved local café into the regional market

As Tandem Bagel Company prepared to open their third shop in western Massachusetts, they came to BRIGADE for a refresh that would strengthen their brand and clarify their message — establishing them as the go-to café and bakery for a wider audience. To help Tandem stand out, we updated their logo, created a hand-drawn pattern to use on collateral, and solidified their brand story with key messages and voice and tone guidelines. To ensure everyone was fully connected to the new look and feel and consistent in their communications, we created a brand toolkit for use by the owners, staff, and company partners.