Branding
Refresh vs. Rebrand — what’s the difference and how to choose between them.
At some point, every brand (if you’re lucky) will face the question — do we rebrand or refresh? Sometimes, this question …
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A collection of resources and thought-leadership created and written by our team for yours.
Branding, Resources, Digital
Multi-brand marketing — what it is and why it works
Over the years at BRIGADE, we’ve worked with clients of all types. Big companies and small ones. Local organizations and …
Branding, Resources
Branded House or House of Brands? You be the judge.
The architecture of a building not only defines its structure and the materials used to build it, but also hints …
Branding, Resources
Challenger Brands: everything you need to know
Following is an overview on challenger brands, what they have in common, and tips for how they succeed within the …
Branding
How B2B brands behave like B2C
For a long time, B2B and B2C brands have been differentiated by how they approached brand marketing. But now, as …
Branding
Trend alert: crowdsourced campaigns
To remain relevant in advertising, brands must stay in a constant state of evolution—refining their platform and defining new ways …
Branding, Digital
How TikTok is transforming brands for a new generation
If you visited a mall during the 2000s, just hearing the name “Abercrombie & Fitch” should bring back a barrage …
Branding, Digital
Your customers are on Pinterest. Are you?
With all of the social media platforms in use today, it’s hard to know where to put your time, energy, …
Branding, Resources
Purpose-driven marketing: a trend to change the world in 2022.
Purpose-driven marketing strategies are on the rise, and it’s no wonder why: consumers are looking to make an impact with …
Branding, Digital
What is Instagram's new Affiliate Commerce Program and Branded Content Partnerships?
Instagram has grown over the years to become more than just a platform to post pictures of your dog (although, …
Branding
Will the real fast food king please stand up?
Who is the undisputed king of fast food? Well, despite their claim to the crown, it isn’t Burger King — …
