Branding
How B2B brands behave like B2C
For a long time, B2B and B2C brands have been differentiated by how they approached brand marketing. But now, as …
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A collection of resources and thought-leadership created and written by our team for yours.
Branding
Trend alert: crowdsourced campaigns
To remain relevant in advertising, brands must stay in a constant state of evolution—refining their platform and defining new ways …
Branding, Digital
How TikTok is transforming brands for a new generation
If you visited a mall during the 2000s, just hearing the name “Abercrombie & Fitch” should bring back a barrage …
Branding, Digital
Your customers are on Pinterest. Are you?
With all of the social media platforms in use today, it’s hard to know where to put your time, energy, …
Branding, Resources
Purpose-driven marketing: a trend to change the world in 2022.
Purpose-driven marketing strategies are on the rise, and it’s no wonder why: consumers are looking to make an impact with …
Branding, Digital
What is Instagram's new Affiliate Commerce Program and Branded Content Partnerships?
Instagram has grown over the years to become more than just a platform to post pictures of your dog (although, …
Branding
Will the real fast food king please stand up?
Who is the undisputed king of fast food? Well, despite their claim to the crown, it isn’t Burger King — …
Branding, Resources
During times of uncertainty nostalgia helps us cope.
Covid-19 has impacted everything from what we wear, to how we work and especially how we shop. So, it's no …
Branding, Digital
The metaverse is here.
Have you had your coffee? What is the metaverse? Just thinking about it makes our brains hurt, and if you’re reading …
Branding, Resources, Digital
Want to delight your customers? You need an omnichannel approach to marketing.
One of the things we do best at BRIGADE is help big brands come up with omnichannel campaigns that speak to …
Branding
Smart brand partnerships are a win for companies and consumers.
When two things come together to make something even more special, you’ve got a great partnership on your hands. Peanut …
