Branding, Digital
The metaverse is here.
Have you had your coffee? What is the metaverse? Just thinking about it makes our brains hurt, and if you’re reading …
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in-the-know.
A collection of resources and thought-leadership created and written by our team for yours.
Branding, Resources, Digital
Want to delight your customers? You need an omnichannel approach to marketing.
One of the things we do best at BRIGADE is help big brands come up with omnichannel campaigns that speak to …
Branding
Smart brand partnerships are a win for companies and consumers.
When two things come together to make something even more special, you’ve got a great partnership on your hands. Peanut …
Branding
The rise (and range) of advertisers on TikTok.
This just in – TikTok is trending, and so is TikTok advertising. As the fastest-growing social media app of 2021, …
Branding
We're a certified top-level women-owned business on Clutch.
Over the past couple of years, rating and review platforms, such as Clutch.co, have become an increasingly critical business tool …
Branding
Developing an award-winning brand identity for Bat Conservation International.
As we know, nonprofit organizations are mission-driven, and generally working with limited budgets, staffing, and time—putting their money and focus …
Branding, Resources
The allure of soft branding in the age of Covid.
It’s very clear to anyone working in or around the hotel industry that COVID-19 is delivering a major blow. And …
Packaging, Branding
Empowering brand love: Most packaging lives on a shelf. Great packaging lives on social media.
Every brand knows that packaging is important. It helps define you in-store and it is often crafted to win those …
Branding
Memory structures: the power of ‘sticky’ brands
We often think of memory as a mental reference book that we turn to when we need to recall something. …
Branding
What's in the cards for 2021? We predict a pivot to smaller agencies.
In 2020, a lot changed. (Is that the understatement of the century?) And to focus on our industry, creative agencies …
Branding
Brands grow through greater recognition, not loyalty
For decades, marketers have been focused on targeting loyal consumers. The theory is that it’s easier (and cheaper) to retain …
