Branding
Authenticity: the buzzword of 2020
In business, branding, and marketing — buzzwords are a way of life. And like anything else in nature, each one …
Stay
in-the-know.
A collection of resources and thought-leadership created and written by our team for yours.
Branding, Resources
Stand up with empathy, and you will stand out.
In 2020, during an unprecedented global pandemic, effective storytelling is critical to brand awareness. The pandemic is making us all …
Branding, Digital
4 brands with outstanding social media marketing campaigns [and why they work]
It’s well known that having a strong social presence increases brand awareness, loyalty, and consumer engagement but being able to …
Branding, Resources
The fastest way to grow your brand during a downturn
In every downturn, there is always opportunity, but for brands, just as in the stock market, time is of the …
Branding, Resources
Pivot power
Two women-owned branding agencies collaborate to help companies succeed in a post-COVID world Meghan Lynch and Kirsten Modestow both have successful …
Branding, Resources
Why award shows still matter
As we all know, creativity when combined with consistency is the key to brands kicking ass. For this reason, award …
Branding, Resources
Consistency and creativity: the win for brands post- (and pre-) COVID
For the win, brands have to work smarter. When we look at a customer’s journey with a brand, we know that …
Branding
America’s Welcoming Neighbor: BRIGADE Refreshes AmericInn by Wyndham
AmericInn by Wyndham came to us for a brand refresh, with a focus on developing a consistent look and feel …
Branding
BRIGADE builds dynamic brand for Berkshire Flyer: direct rail service from NYC to the Berkshires
BRIGADE created a responsive logo and identity for Berkshire Flyer, an upcoming direct rail service to attract new tourism from …
Packaging, Branding
BRIGADE celebrates wins at 2019 Creative Awards
BRIGADE scored 15 wins from the 2019 AdClub of Western Massachusetts Creative Awards. Every year, the AdClub of Western Massachusetts hosts …
Packaging, Branding
From Canvas to Cannabis: BRIGADE Helps INSA Launch Recreational
INSA is making waves in the Massachusetts recreational cannabis revolution. The cannabis startup is one of the first to open …
