Branding, Resources
The fastest way to grow your brand during a downturn
In every downturn, there is always opportunity, but for brands, just as in the stock market, time is of the …
Branding, Resources
Pivot power
Two women-owned branding agencies collaborate to help companies succeed in a post-COVID world Meghan Lynch and Kirsten Modestow both have successful …
Branding, Resources
Why award shows still matter
As we all know, creativity when combined with consistency is the key to brands kicking ass. For this reason, award …
Branding, Resources
Consistency and creativity: the win for brands post- (and pre-) COVID
For the win, brands have to work smarter. When we look at a customer’s journey with a brand, we know that …
Resources
Questions We’re Frequently Asked
What is brand experience? Brand experience is where what a brand stands for—it’s positioning, it’s foundational design components, it’s voice—meets the …
Packaging
How to Pick Packaging Design Agency
It’s hard to cut through the noise when it comes to finding a packaging firm. Every Marketing Director Googles ‘best …
Resources
BRIGADE was recently certified as a Women-Owned Small Business (WOSB) by the Women’s Business Enterprise National Council (WBENC).
We’ve always been women-owned, but we finally made it official by joining WBENC’s network of more than 15,000 certified women-owned …
Packaging
Effective Custom Packaging Design for Food Items
On a busy store shelf, your packaging is your biggest brand differentiator. You want customers to notice your product at …
Branding
America’s Welcoming Neighbor: BRIGADE Refreshes AmericInn by Wyndham
AmericInn by Wyndham came to us for a brand refresh, with a focus on developing a consistent look and feel …
Packaging
Top 4 Factors to Consider when Creating Pharmaceutical Packaging
So you have a new pharmaceutical product launching soon and you need to come up with the design of it. …
Cannabis
Kirsten Modestow Presents on Recreational Cannabis Branding at NECANN
Kirsten Modestow, our Executive Creative Director, was a presenter at New England Cannabis Network’s (NECANN) Springfield convention, where she discussed …
Packaging
Cosmetic Packaging Trends: 2020
In 2019, we saw a shift in cosmetics packaging -- environmentally friendly personal care products started having their moment. It …
