Packaging, Branding
Empowering brand love: Most packaging lives on a shelf. Great packaging lives on social media.
Every brand knows that packaging is important. It helps define you in-store and it is often crafted to win those …
Branding
Memory structures: the power of ‘sticky’ brands
We often think of memory as a mental reference book that we turn to when we need to recall something. …
Branding
What’s in the cards for 2021? We predict a pivot to smaller agencies.
In 2020, a lot changed. (Is that the understatement of the century?) And to focus on our industry, creative agencies …
Branding
Brands grow through greater recognition, not loyalty
For decades, marketers have been focused on targeting loyal consumers. The theory is that it’s easier (and cheaper) to retain …
Branding, Resources
Graphic design in an election year
At BRIGADE, we live and breathe design. In our work day-to-day, we help to create and reinvigorate brands through storytelling …
Branding
A Very COVID Halloween
All of a sudden, it’s almost Halloween again. How is that possible? It seems like yesterday we were packing up …
Branding
Authenticity: the buzzword of 2020
In business, branding, and marketing — buzzwords are a way of life. And like anything else in nature, each one …
Resources
Want great creative work? Be a great client.
Four steps you can take to maximize the investment with your creative agency Relationships involve a little give and take, and …
Branding, Resources
What nonprofits can learn from consumer-facing brands
As we know, nonprofit organizations are mission-driven, and generally working with limited budgets, staffing, and time—putting their money and focus …
Resources, Digital
Everything your brand needs to know about Instagram Reels
From an underdog app that targeted Gen Z to the fastest growing social media platform of 2020, TikTok has garnered …
Resources, Digital, Students
The ultimate guide to social media image sizing
As someone who makes social media graphics often, I feel like I’m always checking and re-checking which sizes are optimal …
Branding, Resources
Stand up with empathy, and you will stand out.
In 2020, during an unprecedented global pandemic, effective storytelling is critical to brand awareness. The pandemic is making us all …