Branding

Authenticity: the buzzword of 2020

In business, branding, and marketing — buzzwords are a way of life. And like anything else in nature, each one …

Resources, Digital, Students

The ultimate guide to social media image sizing

As someone who makes social media graphics often, I feel like I’m always checking and re-checking which sizes are optimal …

Branding, Resources

Stand up with empathy, and you will stand out.

In 2020, during an unprecedented global pandemic, effective storytelling is critical to brand awareness. The pandemic is making us all …

Branding, Resources

Pivot power

Two women-owned branding agencies collaborate to help companies succeed in a post-COVID world Meghan Lynch and Kirsten Modestow both have successful …

Branding, Resources

Why award shows still matter

As we all know, creativity when combined with consistency is the key to brands kicking ass. For this reason, award …

Resources

Questions we’re frequently asked

What is brand experience? Brand experience is where what a brand stands for—it’s positioning, it’s foundational design components, it’s voice—meets the …