Branding
A Very COVID Halloween
All of a sudden, it’s almost Halloween again. How is that possible? It seems like yesterday we were packing up …
Branding
Authenticity: the buzzword of 2020
In business, branding, and marketing — buzzwords are a way of life. And like anything else in nature, each one …
Resources
Want great creative work? Be a great client.
Four steps you can take to maximize the investment with your creative agency Relationships involve a little give and take, and …
Branding, Resources
What nonprofits can learn from consumer-facing brands
As we know, nonprofit organizations are mission-driven, and generally working with limited budgets, staffing, and time—putting their money and focus …
Resources, Digital
Everything your brand needs to know about Instagram Reels
From an underdog app that targeted Gen Z to the fastest growing social media platform of 2020, TikTok has garnered …
Resources, Digital, Students
The ultimate guide to social media image sizing
As someone who makes social media graphics often, I feel like I’m always checking and re-checking which sizes are optimal …
Branding, Resources
Stand up with empathy, and you will stand out.
In 2020, during an unprecedented global pandemic, effective storytelling is critical to brand awareness. The pandemic is making us all …
Branding, Digital
4 brands with outstanding social media marketing campaigns [and why they work]
It’s well known that having a strong social presence increases brand awareness, loyalty, and consumer engagement but being able to …
Branding, Resources
The fastest way to grow your brand during a downturn
In every downturn, there is always opportunity, but for brands, just as in the stock market, time is of the …
Branding, Resources
Pivot power
Two women-owned branding agencies collaborate to help companies succeed in a post-COVID world Meghan Lynch and Kirsten Modestow both have successful …
Branding, Resources
Why award shows still matter
As we all know, creativity when combined with consistency is the key to brands kicking ass. For this reason, award …
Branding, Resources
Consistency and creativity: the win for brands post- (and pre-) COVID
For the win, brands have to work smarter. When we look at a customer’s journey with a brand, we know that …