Branding, Resources, News
In-house Teams are Moving Out: Why the Agency Model Still Works
Earlier this month, news broke that Keurig Dr Pepper had shut down its internal agency, Liquid Sunshine, laying off around …
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A collection of resources and thought-leadership created and written by our team for yours.
Branding, Resources
Fostering Loyalty for QSRs: How Branding Helps LTOs Boost Sales, Traffic, and Affinity
Trying something new will always be exciting. That’s why limited-time offers (LTOs) are vital for restaurants in this era of …
Branding, Resources
The Power of Integrated Marketing: Why Your Below-the-Line Agency Should Act Like Above-the-Line
In today’s competitive landscape, successful brand marketing is not just about making noise—it’s about making meaningful connections. To achieve this, …
Branding, Resources
The Role of Color in Boosting Memorability and Market Share
Red makes you hungry. Yellow uplifts you. Green connects you with nature. Color has a profound impact on our mood …
Branding, Resources, Digital
The End of Brainrot: Why Mass-Market Brands Are Shifting Toward Localization and Real-Life Experiences
For the last few years, the internet has been a vast sea of “brainrot”—an endless churn of AI-generated content, where …
Branding, Resources
Clutch.Co Shares 5 Brand Identity Strategies to Help Your Business Stand Out
Clutch interviewed our Executive Creative Director, Kirsten Modestow, and highlighted brand identity strategies that help your business stand out. BRIGADE is …
Branding, Resources, Digital
The Future of CPG:How Gen Z is Redefining Mass-Market Branding
Mass-market branding has always been essential to Consumer Packaged Goods (CPG) brands. In order for brands to stand out against …
Branding, Resources
ConvenientMD’s Human-Centered Rebrand Sets New Standard for Healthcare Marketing
NORTHAMPTON, Mass. — BRIGADE’s recent rebrand of ConvenientMD, New England’s largest urgent care provider, showcases the power of a disruptive, human-centered …
Branding, Resources
What is “underconsumption core” and what should brands be doing about it?
For years TikTok has bombarded us with all kinds of "-core" style aesthetics: Barbie-core, cottage-core, and even dad-core. Yet, in …
Resources
Ag*ncy. Ag*ncy. Ag*ncy. A case for keeping the dirty word around.
A recent article published by Adage has brought to light an agency shift… away from the word agency itself. Mirroring …
Uncategorized, Branding, Resources
How to Craft Your Brand’s Positioning
Tell us about your brand in one sentence. Okay fine, two sentences. What do you offer—more so and better than …
