Branding, Resources, Digital
Finding your advantage:The trade-offs of in-house, agency & fractional roles
2025 has brought a lot of change to businesses. Marketing departments have seen cutbacks, restructuring, and now have to deliver …
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A collection of resources and thought-leadership created and written by our team for yours.
Branding, Resources, Students
Ten in Ten: Top Ten Things We’ve Learned as Creative Interns
Internships are an awesome way to kickstart your creative career. Becoming a new member of an agency team is sometimes …
Branding, Resources
Foundational Identity and the AI Misstep
If you’re building a brand, whether it’s from scratch or a refresh, it can be tempting to use “free” AI. …
Branding, Resources
Safeguard Your Brand When Using AI
AI is here. So here that other industries are referring to it as an “arrival technology”—a force so transformative that …
Branding, Resources, News
In-house Teams are Moving Out: Why the Agency Model Still Works
Earlier this month, news broke that Keurig Dr Pepper had shut down its internal agency, Liquid Sunshine, laying off around …
Branding, Resources
Fostering Loyalty for QSRs: How Branding Helps LTOs Boost Sales, Traffic, and Affinity
Trying something new will always be exciting. That’s why limited-time offers (LTOs) are vital for restaurants in this era of …
Branding, Resources
The Power of Integrated Marketing: Why Your Below-the-Line Agency Should Act Like Above-the-Line
In today’s competitive landscape, successful brand marketing is not just about making noise—it’s about making meaningful connections. To achieve this, …
Branding, Resources
The Role of Color in Boosting Memorability and Market Share
Red makes you hungry. Yellow uplifts you. Green connects you with nature. Color has a profound impact on our mood …
Branding, Resources, Digital
The End of Brainrot: Why Mass-Market Brands Are Shifting Toward Localization and Real-Life Experiences
For the last few years, the internet has been a vast sea of “brainrot”—an endless churn of AI-generated content, where …
Branding, Resources
Clutch.Co Shares 5 Brand Identity Strategies to Help Your Business Stand Out
Clutch interviewed our Executive Creative Director, Kirsten Modestow, and highlighted brand identity strategies that help your business stand out. BRIGADE is …
Branding, Resources, Digital
The Future of CPG:How Gen Z is Redefining Mass-Market Branding
Mass-market branding has always been essential to Consumer Packaged Goods (CPG) brands. In order for brands to stand out against …
