SVEDKA
A crystal ball to see into consumer’s Halloween cocktail futures
- Ongoing Brand Development
- Creative Strategy
- Point-of-sale
- Shopper Marketing
- Digital
Work that
works.
Award-winning, sales-driving work that builds your brand.
UMass Magazine 2022
Challenging the status quo by pushing innovative design for an award-winning alumni magazine to bring their campaign to life at retail
- Ongoing Brand Development
Travelodge
Rebranding an American icon by building on their history
- Ongoing Brand Development
- Advertising
- On-Premise Materials
BIC
Refreshing America’s #1 lighter to attract a wider audience
- Point-of-sale
Ocean Breeze Cultivators
Leveraging the roots of a community to launch a recognizable cannabis brand
- Ongoing Brand Development
- Sales Collateral
- Identity
- Packaging
Meiomi
Activating a sophisticated wine brand at retail by leveraging consumer insights and artistry
- Point-of-sale
- Promotion
- Digital
Hiball
Creating a targeted national campaign that aligned with a new positioning
- On-Premise Materials
- Video Concept & Production
- Shopper Marketing
- Identity
- Digital
- Social Media
Trademark Collection
Creating a versatile soft-brand for a unique, global collection of hotels
- Ongoing Brand Development
- Identity
UMass
Creating a bi-annual, custom magazine that builds pride in 250,000+ students and alumni
- Ongoing Brand Development
- Creative Strategy
Cartessa Aesthetics
Rejuvenating an aesthetics brand for their new phase
- Ongoing Brand Development
- Creative Strategy
- Sales Collateral
- Logo Lockup
- On-Premise Materials
- Video Concept & Production
- Website
- Identity
- Digital
- Social Media
Esselon Café & Coffee Roasting
Revitalizing a local coffee brand for a national market
- Identity
- Packaging
21 Seeds
Launching a woman-owned, challenger tequila brand
- Identity
- Digital
- Social Media
- Packaging
World Hotels
Creating a multi-brand system for a global leader in the luxury hospitality space
- Creative Strategy
- Brand Extension
- Sales Collateral
- Direct Mail
- Logo Lockup
- Identity
Weleda
Honoring yet adapting a beloved European skincare brand for an American audience
- Digital
From 15 to 23 hotel brands
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January 27, 2023
Sonic branding — using sound to level-up a brand’s emotional connection to its consumers
Branding
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January 4, 2023
The makeup of a challenger brand marketing team (and the type of branding agency they should seek out)
Branding
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January 4, 2023
Refresh vs. Rebrand — what’s the difference and how to choose between them.
Branding
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November 4, 2022
Pantone: Color me angry
Resources, Digital