Branding
Memory structures: the power of ‘sticky’ brands
We often think of memory as a mental reference book that we turn to when we need to recall something. …
A collection of resources and thought-leadership created and written by our team for yours.
We often think of memory as a mental reference book that we turn to when we need to recall something. …
In 2020, a lot changed. (Is that the understatement of the century?) And to focus on our industry, creative agencies …
For decades, marketers have been focused on targeting loyal consumers. The theory is that it’s easier (and cheaper) to retain …
At BRIGADE, we live and breathe design. In our work day-to-day, we help to create and reinvigorate brands through storytelling …
All of a sudden, it’s almost Halloween again. How is that possible? It seems like yesterday we were packing up …
In business, branding, and marketing — buzzwords are a way of life. And like anything else in nature, each one …
In 2020, during an unprecedented global pandemic, effective storytelling is critical to brand awareness. The pandemic is making us all …
It’s well known that having a strong social presence increases brand awareness, loyalty, and consumer engagement but being able to …
In every downturn, there is always opportunity, but for brands, just as in the stock market, time is of the …
Two women-owned branding agencies collaborate to help companies succeed in a post-COVID world Meghan Lynch and Kirsten Modestow both have successful …
As we all know, creativity when combined with consistency is the key to brands kicking ass. For this reason, award …