Bat Conservation International

Rebel On a Mission

Bat Conservation International (BCI) came to us for a brand refresh that would inspire and mobilize current donors, establish new donor support, and raise awareness of their mission to end bat extinctions worldwide. To help BCI, we developed a new brand positioning — Rebel On a Mission — which we followed up with a creative campaign focused on BCI’s  smart, rebellious spirit. Included in this work was a key messaging platform, a new visual identity, and brand guidelines to help unify all communications. We also revitalized BCI website to match their new look and feel in order to help them educate and attract new donors.