Bat Conservation International

Helping bat conservationists disrupt the status quo and gain consumer trust

Collaboration

Bat Conservation International came to us for a brand refresh that would help them stand out among traditional conservation nonprofits, mobilize donors, and raise awareness of their mission to end bat extinctions worldwide.

Approach

In order to help BCI stand out, we focused on building consumer engagement and trust through consistent branding. Working closely with BCI, we created a distinct brand personality that represents their unapologetic, science-forward approach, and matches their unwavering mission to create meaningful change. To ensure the new brand identity was consistent at every consumer touchpoint, we worked with their team to build a creative campaign that included a key messaging platform and new visual identity. We also developed a comprehensive brand guide to unify all communications. The BCI rebrand culminated in a revitalized website that integrates educational resources with captivating bat imagery and videos of fearless conservationists and scientists in the field.

  • Identity
  • Print
  • Digital

This does not constitute an endorsement of any kind.