Branding, Resources
Short and Sweet
We are losing our attention span rapidly and video content platforms have sped up that process. TikTok, one of the …
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A collection of resources and thought-leadership created and written by our team for yours.
Resources, Digital
Everything is Derivative
Generative AI is on the rise and gaining traction. You see it in predictive text, in Discord forums, and in …
Resources, Digital
Armory Series
Our Armory series is a collection of creative made for designers by designers. Explore, download, and have fun! Audio Visual …
Branding, Resources, Digital
The danger that lies with minimalism in challenger branding
We cannot overemphasize the importance of consistency in branding, particularly when exercising an omnichannel strategy. However, the challenge of doing …
Branding, Digital
What is soft branding and how does it play a part in challenger brands?
An innate part of being a challenger brand is that you see a market opportunity and go for it. An …
Branding
Sonic branding — using sound to level-up a brand’s emotional connection to its consumers
To successfully connect and stand out in the sea of sensory input consumers are bombarded with, brands have to build …
Branding
The makeup of a challenger brand marketing team (and the type of branding agency they should seek out)
At BRIGADE, we spend a lot of time working with challenger brands and have gotten a good look at what …
Branding
Refresh vs. Rebrand — what’s the difference and how to choose between them.
At some point, every brand (if you’re lucky) will face the question — do we rebrand or refresh? Sometimes, this question …
Resources, Digital
Pantone: Color me angry
Pantone and Adobe have partnered up, and now for the low cost of $15/month in your already outrageously-expensive Adobe programs, …
Branding, Resources, Digital
Multi-brand marketing — what it is and why it works
Over the years at BRIGADE, we’ve worked with clients of all types. Big companies and small ones. Local organizations and …
Branding, Resources
Branded House or House of Brands? You be the judge.
The architecture of a building not only defines its structure and the materials used to build it, but also hints …
