Branding
How B2B brands behave like B2C
For a long time, B2B and B2C brands have been differentiated by how they approached brand marketing. But now, as …
Stay
in-the-know.
A collection of resources and thought-leadership created and written by our team for yours.
Branding
Trend alert: crowdsourced campaigns
To remain relevant in advertising, brands must stay in a constant state of evolution—refining their platform and defining new ways …
Resources
How to create a north star for your creative agency with a killer creative brief.
I once read an interview with Michael Beirut (Partner at Pentagram, author, and a senior critic at the Yale School …
Resources
5 tips for giving good feedback (and maximizing ROI).
Like any relationship expert will tell you, good communication is key. So, what constitutes “good” communication (aka feedback)? At BRIGADE, …
Digital
Livestream shopping is having a moment.
As the adoption of e-commerce continues to rise, retailers and brands alike are looking to livestream shopping to help meet …
Branding, Digital
How TikTok is transforming brands for a new generation
If you visited a mall during the 2000s, just hearing the name “Abercrombie & Fitch” should bring back a barrage …
Packaging
Redefining an industry: Non-alcoholic beverage brands find their niche.
Boozy beverages have an impressive legacy when looking at the scope of human history—the earliest alcohol recorded was a type …
Resources
Robots are coming for your job. Are your soft skills up to snuff?
It’s 2022 and we’re all worried that any day, a robot will knock on the door to our office and …
Branding, Digital
Your customers are on Pinterest. Are you?
With all of the social media platforms in use today, it’s hard to know where to put your time, energy, …
Branding, Resources
Purpose-driven marketing: a trend to change the world in 2022.
Purpose-driven marketing strategies are on the rise, and it’s no wonder why: consumers are looking to make an impact with …
Resources, Digital
In 2022, shoppers expect retail experiences in-store to be as fast and safe as they are online.
In 2020 everything changed, and in 2021, we realized it would never be the same. So what can we expect …
