Branding, Resources
The allure of soft branding in the age of Covid.
It’s very clear to anyone working in or around the hotel industry that COVID-19 is delivering a major blow. And …
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in-the-know.
A collection of resources and thought-leadership created and written by our team for yours.
Cannabis
Mainstream challenges for CBD in 2021.
For most industries across the globe, 2020 was a tough year. However, there were a handful of exceptions: fitness equipment …
Resources
Three agency must-haves for project management software
“Be regular and orderly in your life, so that you may be violent and original in your work.” —Gustav Flaubert As a …
Packaging, Branding
Empowering brand love: Most packaging lives on a shelf. Great packaging lives on social media.
Every brand knows that packaging is important. It helps define you in-store and it is often crafted to win those …
Branding
Memory structures: the power of ‘sticky’ brands
We often think of memory as a mental reference book that we turn to when we need to recall something. …
Branding
What's in the cards for 2021? We predict a pivot to smaller agencies.
In 2020, a lot changed. (Is that the understatement of the century?) And to focus on our industry, creative agencies …
Branding
Brands grow through greater recognition, not loyalty
For decades, marketers have been focused on targeting loyal consumers. The theory is that it’s easier (and cheaper) to retain …
Branding, Resources
Graphic design in an election year
At BRIGADE, we live and breathe design. In our work day-to-day, we help to create and reinvigorate brands through storytelling …
Branding
A Very COVID Halloween
All of a sudden, it’s almost Halloween again. How is that possible? It seems like yesterday we were packing up …
Branding
Authenticity: the buzzword of 2020
In business, branding, and marketing — buzzwords are a way of life. And like anything else in nature, each one …
Resources
Want great creative work? Be a great client.
Four steps you can take to maximize the investment with your creative agency Relationships involve a little give and take, and …
