Branding, Resources
Branded House or House of Brands? You be the judge.
The architecture of a building not only defines its structure and the materials used to build it, but also hints …
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A collection of resources and thought-leadership created and written by our team for yours.
Packaging, Resources, Digital
Are you being Greenwashed?
Whether you’re a devoted recycler, an avid light switcher-offer, or venturing into the world of shampoo bars, we've all started …
Resources, Digital
Designing websites for all (why accessibility matters)
At BRIGADE, one of the capabilities we offer our clients is the knowledge and ability to design and build fully-accessible …
Branding, Resources
Challenger Brands: everything you need to know
Following is an overview on challenger brands, what they have in common, and tips for how they succeed within the …
Branding
How B2B brands behave like B2C
For a long time, B2B and B2C brands have been differentiated by how they approached brand marketing. But now, as …
Branding
Trend alert: crowdsourced campaigns
To remain relevant in advertising, brands must stay in a constant state of evolution—refining their platform and defining new ways …
Resources
How to create a north star for your creative agency with a killer creative brief.
I once read an interview with Michael Beirut (Partner at Pentagram, author, and a senior critic at the Yale School …
Resources
5 tips for giving good feedback (and maximizing ROI).
Like any relationship expert will tell you, good communication is key. So, what constitutes “good” communication (aka feedback)? At BRIGADE, …
Digital
Livestream shopping is having a moment.
As the adoption of e-commerce continues to rise, retailers and brands alike are looking to livestream shopping to help meet …
Branding, Digital
How TikTok is transforming brands for a new generation
If you visited a mall during the 2000s, just hearing the name “Abercrombie & Fitch” should bring back a barrage …
Packaging
Redefining an industry: Non-alcoholic beverage brands find their niche.
Boozy beverages have an impressive legacy when looking at the scope of human history—the earliest alcohol recorded was a type …
