Packaging
Retail marketing strategies: effective packaging design
Creating effective packaging for retail requires thoughtful strategy, creative art direction, and consistent execution. Strong attention to detail is needed …
Packaging
Packaging Design FAQ
Production Questions What is a dieline? A dieline is the outline of a package if it were completely disassembled and laid flat. …
Packaging
How to create inspirational packaging
Rule No. 1: Make it simple and hassle-free Less is more. It is good to be creative while designing but don’t …
Packaging
Non-alcoholic drink packaging: sometimes what’s on the outside does matter
Just in case you haven’t heard... Ready To Drinks (RTDs) and non-alcoholic drinks are the life and soul of the …
Packaging
Minimalist vs Maximalist: What package design technique should you use?
Minimalism vs Maximalism: Which package design technique should you use? Have you ever found yourself walking through the ice cream section …
Packaging
Design considerations for awesome ecommerce packaging
Taking Design Into Consideration for E-Commerce Packaging E-commerce refers to any type of buying or selling of goods and services that …
Packaging
4 ways to approach sustainable packaging
Sustainable Packaging There are many reasons to make sustainability a focus of your packaging design. For one, consumers are starting to …
Packaging
Product packaging design: everything you should know
From functional to frivolous, and from innovative to classic—packaging can be the most vital part of a brand. Following is …
Packaging
Disrupting the tequila aisle: BRIGADE brings 21 SEEDS to life
21 SEEDS is shaking up the spirits industry. The new women-owned tequila brand boasts a lineup of three handcrafted options …
Packaging, Branding
BRIGADE celebrates wins at 2019 Creative Awards
BRIGADE scored 15 wins from the 2019 AdClub of Western Massachusetts Creative Awards. Every year, the AdClub of Western Massachusetts hosts …
Resources
Recalibrating your brand
Brands, and supporting branding, are traditionally established in the very early stages of a business. The core elements — brand …
Packaging
Vodka Clout, Pinky Out: BRIGADE Helps Launch SVEDKA Rosé
The industry juggernaut expands its product lineup to disrupt the rosé movement. SVEDKA Vodka is an industry icon that continues …