Branding, Resources
Consistency and creativity: the win for brands post- (and pre-) COVID
For the win, brands have to work smarter. When we look at a customer’s journey with a brand, we know that …
Resources
Questions we’re frequently asked
What is brand experience? Brand experience is where what a brand stands for—it’s positioning, it’s foundational design components, it’s voice—meets the …
Packaging, Resources
How to pick a packaging design agency
It’s hard to cut through the noise when it comes to finding a packaging firm. Every Marketing Director Googles ‘best …
Resources
BRIGADE was recently certified as a Women-Owned Small Business (WOSB) by the Women’s Business Enterprise National Council (WBENC).
We’ve always been women-owned, but we finally made it official by joining WBENC’s network of more than 15,000 certified women-owned …
Packaging
Effective custom packaging design for food items
On a busy store shelf, your packaging is your biggest brand differentiator. You want customers to notice your product at …
Branding
America’s Welcoming Neighbor: BRIGADE Refreshes AmericInn by Wyndham
AmericInn by Wyndham came to us for a brand refresh, with a focus on developing a consistent look and feel …
Packaging
Top 4 factors to consider when creating pharmaceutical packaging
So you have a new pharmaceutical product launching soon and you need to come up with the design of it. …
Cannabis
Kirsten Modestow presents on recreational cannabis branding at NECANN
Kirsten Modestow, our Executive Creative Director, was a presenter at New England Cannabis Network’s (NECANN) Springfield convention, where she discussed …
Packaging
Cosmetic packaging trends: 2020
In 2019, we saw a shift in cosmetics packaging -- environmentally friendly personal care products started having their moment. It …
Branding
BRIGADE builds dynamic brand for Berkshire Flyer: direct rail service from NYC to the Berkshires
BRIGADE created a responsive logo and identity for Berkshire Flyer, an upcoming direct rail service to attract new tourism from …
Packaging
Packaging for children vertical V2
Children have always been consumers. But today, their level of consumption is off the scale and they are more discerning …
Digital
BRIGADE elevates Audience Rewards through official Tony Awards Challenge
As an extension of our long-term partnership with Audience Rewards, we designed an interactive website and suite of digital assets …