Branding, Resources
What is “underconsumption core” and what should brands be doing about it?
For years TikTok has bombarded us with all kinds of "-core" style aesthetics: Barbie-core, cottage-core, and even dad-core. Yet, in …
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A collection of resources and thought-leadership created and written by our team for yours.
Uncategorized, Resources
Ag*ncy. Ag*ncy. Ag*ncy. A case for keeping the dirty word around.
A recent article published by Adage has brought to light an agency shift… away from the word agency itself. Mirroring …
Uncategorized, Branding, Resources
How to Craft Your Brand’s Positioning
Tell us about your brand in one sentence. Okay fine, two sentences. What do you offer—more so and better than …
Branding, Typography
March Madness and the Cursive Comeback
A comeback story always needs a fair share of haters. This one is full of them. Despite a wide consensus …
Branding, Resources
Short and Sweet
We are losing our attention span rapidly and video content platforms have sped up that process. TikTok, one of the …
Resources, Digital
Everything is Derivative
Generative AI is on the rise and gaining traction. You see it in predictive text, in Discord forums, and in …
Resources, Digital
Armory Series
Our Armory series is a collection of creative made for designers by designers. Explore, download, and have fun! Audio Visual …
Branding, Resources, Digital
The danger that lies with minimalism in challenger branding
We cannot overemphasize the importance of consistency in branding, particularly when exercising an omnichannel strategy. However, the challenge of doing …
Branding, Digital
What is soft branding and how does it play a part in challenger brands?
An innate part of being a challenger brand is that you see a market opportunity and go for it. An …
Branding
Sonic branding — using sound to level-up a brand’s emotional connection to its consumers
To successfully connect and stand out in the sea of sensory input consumers are bombarded with, brands have to build …
Branding
The makeup of a challenger brand marketing team (and the type of branding agency they should seek out)
At BRIGADE, we spend a lot of time working with challenger brands and have gotten a good look at what …
