Branding, Resources
The Role of Color in Boosting Memorability and Market Share
Red makes you hungry. Yellow uplifts you. Green connects you with nature. Color has a profound impact on our mood …
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A collection of resources and thought-leadership created and written by our team for yours.
Branding, Resources, Digital
The End of Brainrot: Why Mass-Market Brands Are Shifting Toward Localization and Real-Life Experiences
For the last few years, the internet has been a vast sea of “brainrot”—an endless churn of AI-generated content, where …
Branding, Resources
Clutch.Co Shares 5 Brand Identity Strategies to Help Your Business Stand Out
Clutch interviewed our Executive Creative Director, Kirsten Modestow, and highlighted brand identity strategies that help your business stand out. BRIGADE is …
Branding, Resources, Digital
The Future of CPG:How Gen Z is Redefining Mass-Market Branding
Mass-market branding has always been essential to Consumer Packaged Goods (CPG) brands. In order for brands to stand out against …
Branding, Resources
ConvenientMD’s Human-Centered Rebrand Sets New Standard for Healthcare Marketing
NORTHAMPTON, Mass. — BRIGADE’s recent rebrand of ConvenientMD, New England’s largest urgent care provider, showcases the power of a disruptive, human-centered …
Branding, Resources
What is “underconsumption core” and what should brands be doing about it?
For years TikTok has bombarded us with all kinds of "-core" style aesthetics: Barbie-core, cottage-core, and even dad-core. Yet, in …
Resources
Ag*ncy. Ag*ncy. Ag*ncy. A case for keeping the dirty word around.
A recent article published by Adage has brought to light an agency shift… away from the word agency itself. Mirroring …
Uncategorized, Branding, Resources
How to Craft Your Brand’s Positioning
Tell us about your brand in one sentence. Okay fine, two sentences. What do you offer—more so and better than …
Branding, Typography
March Madness and the Cursive Comeback
A comeback story always needs a fair share of haters. This one is full of them. Despite a wide consensus …
Branding, Resources
Short and Sweet
We are losing our attention span rapidly and video content platforms have sped up that process. TikTok, one of the …
Resources, Digital
Everything is Derivative
Generative AI is on the rise and gaining traction. You see it in predictive text, in Discord forums, and in …
