Echo Suites exterior building photo

ECHO Suites Extended Stay by Wyndham

Helping launch a new extended-stay brand for a global hotel powerhouse

  • Creative Strategy
  • On-Premise Materials
  • Branding
  • Identity

Collaboration

With an industry clobbered by COVID, Wyndham set out to revolutionize the hospitality space with their first all new-construction, economy, extended-stay brand. BRIGADE worked in tandem with the brand team to help build an identity that differentiates the new model and create a foundational toolkit to help the brand expand.

Approach

Tackling everything from mantras, logos, color palettes, and initial design, we worked with the team in the early stages (even in the architectural phase) to create a seamless identity throughout. The overall thematic was built around “thoughtful essentials as a foundation for your stay.”

Whether settling in for work, a family visit, obligation, or the unexpected, ECHO Suites Extended Stay by Wyndham, with a modern aesthetic and calming palette, welcomes you with a sense of stability no matter what life throws your way.

Close up of an Echo Suites magazine ad
Three examples of Echo Suites magazine ads
Pages from the Echo Suites brand guidelines toolkit
Close up image of a young adult male pulling laundry out of a dryer
Close up image of a young adult male looking into a refrigerator
Close up of a bowl of corn flakes cereal
Echo Suites collateral items: pens, notebook, postcard, website, and business card
Echo Suites room card holder mockup view
Echo Suites room card holder mockup flat view
Echo Suites door knob tag mockups view
Echo Suites brochure holder mockup view
Echo Suites coffee cup mockups view
Image of a small dog watching their master cut up a cucumber
Echo Suites room render view
Image of a young couple talking in white tee shirts on a white couch
Echo Suites water bottle mockup view
Echo Suites tote bag mockup view

This does not constitute an endorsement of any kind.

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