Collaboration
With an industry clobbered by COVID, Wyndham set out to revolutionize the hospitality space with their first all new-construction, economy, extended-stay brand. BRIGADE worked in tandem with the brand team to help build an identity that differentiates the new model and create a foundational toolkit to help the brand expand.
Approach
Tackling everything from mantras, logos, color palettes, and initial design, we worked with the team in the early stages (even in the architectural phase) to create a seamless identity throughout. The overall thematic was built around “thoughtful essentials as a foundation for your stay.”
Whether settling in for work, a family visit, obligation, or the unexpected, ECHO Suites Extended Stay by Wyndham, with a modern aesthetic and calming palette, welcomes you with a sense of stability no matter what life throws your way.
![Close up of an Echo Suites magazine ad](https://brigadebranding.com/wp-content/uploads/2024/04/Mask-Group-328.png)
![Three examples of Echo Suites magazine ads](https://brigadebranding.com/wp-content/uploads/2024/04/Group-1077.png)
![Pages from the Echo Suites brand guidelines toolkit](https://brigadebranding.com/wp-content/uploads/2024/04/Group-1078.png)
![Close up image of a young adult male pulling laundry out of a dryer](https://brigadebranding.com/wp-content/uploads/2024/04/Mask-Group-325-420x490.png)
![Close up image of a young adult male looking into a refrigerator](https://brigadebranding.com/wp-content/uploads/2024/04/Mask-Group-326-420x490.png)
![Close up of a bowl of corn flakes cereal](https://brigadebranding.com/wp-content/uploads/2024/04/Mask-Group-327-420x490.png)
![Echo Suites collateral items: pens, notebook, postcard, website, and business card](https://brigadebranding.com/wp-content/uploads/2024/04/Top-View-Stationery-PSD-03-1.png)
![Echo Suites room card holder mockup view](https://brigadebranding.com/wp-content/uploads/2024/04/Rectangle-2139-645x501.png)
![Echo Suites room card holder mockup flat view](https://brigadebranding.com/wp-content/uploads/2024/04/Group-1084-645x501.png)
![Echo Suites door knob tag mockups view](https://brigadebranding.com/wp-content/uploads/2024/04/Group-1076.png)
![Echo Suites brochure holder mockup view](https://brigadebranding.com/wp-content/uploads/2024/04/Rectangle-2147-645x679.png)
![Echo Suites coffee cup mockups view](https://brigadebranding.com/wp-content/uploads/2024/04/Rectangle-2148-645x679.png)
![Image of a small dog watching their master cut up a cucumber](https://brigadebranding.com/wp-content/uploads/2024/04/Mask-Group-335-420x490.png)
![Echo Suites room render view](https://brigadebranding.com/wp-content/uploads/2024/04/Mask-Group-334-420x490.png)
![Image of a young couple talking in white tee shirts on a white couch](https://brigadebranding.com/wp-content/uploads/2024/04/Mask-Group-336-420x490.png)
![Echo Suites water bottle mockup view](https://brigadebranding.com/wp-content/uploads/2024/04/Rectangle-2145-645x909.png)
![Echo Suites tote bag mockup view](https://brigadebranding.com/wp-content/uploads/2024/04/Rectangle-2146-645x909.png)
This does not constitute an endorsement of any kind.