Collaboration
In 2017, Weleda embarked on the launch of the brand’s first-ever beauty and lifestyle campaign in North America: Live Your Inner Nature.
Approach
To aid in the creative development for this campaign, we created a series of brochures that would be used to educate the consumer on the plant-rich properties and benefits of their products. Instead of going with a traditional brochure, we designed a small pocket that held a series of postcards inside, creating a more tactile experience for the user. We also did a number of supporting materials from giveaways to packaging.
![](https://brigadebranding.com/wp-content/uploads/2018/10/18_WE_bag-scaled.jpg)
![](https://brigadebranding.com/wp-content/uploads/2018/10/18_WE_sachetcards-scaled.gif)
![](https://brigadebranding.com/wp-content/uploads/2018/10/18_WE_RestoreBalance-1-scaled.jpg)
![](https://brigadebranding.com/wp-content/uploads/2018/10/18_WE_1stlifestyle_1-scaled-420x420.jpg)
![](https://brigadebranding.com/wp-content/uploads/2018/10/18_WE_1stlifestyle_2-scaled-420x420.jpg)
![](https://brigadebranding.com/wp-content/uploads/2018/10/18_WE_1stlifestyle_3-scaled-420x420.jpg)
![](https://brigadebranding.com/wp-content/uploads/2018/10/18_WE_innergoddesskit-scaled.jpg)
![](https://brigadebranding.com/wp-content/uploads/2018/10/18_WE_mothersdayad-scaled-420x1090.jpg)
![](https://brigadebranding.com/wp-content/uploads/2018/10/18_WE_fullpage_ad-scaled-870x1093.jpg)
![](https://brigadebranding.com/wp-content/uploads/2018/10/18_WE_wholeplanet-scaled.jpg)
![](https://brigadebranding.com/wp-content/uploads/2018/10/18_WE_fullbrochure-scaled.jpg)
![](https://brigadebranding.com/wp-content/uploads/2018/10/18_WE_Nurture-scaled.jpg)
![](https://brigadebranding.com/wp-content/uploads/2018/10/18_WE_babybrochure_altcrop-scaled.jpg)
![](https://brigadebranding.com/wp-content/uploads/2018/10/18_WE_2ndlifestyle_long-scaled-870x420.jpg)
![](https://brigadebranding.com/wp-content/uploads/2018/10/18_WE_2ndlifestyle_1-scaled-420x420.jpg)
![](https://brigadebranding.com/wp-content/uploads/2018/10/18_WE_2ndlifestyle_2-scaled-420x420.jpg)
![](https://brigadebranding.com/wp-content/uploads/2018/10/18_WE_2ndlifestyle_3-scaled-420x420.jpg)
![](https://brigadebranding.com/wp-content/uploads/2018/10/18_WE_2ndlifestyle_4-scaled-420x420.jpg)
![](https://brigadebranding.com/wp-content/uploads/2018/10/18_WE_BabyStarterKit-scaled.jpg)
![](https://brigadebranding.com/wp-content/uploads/2018/10/Ladybug.gif)
This does not constitute an endorsement of any kind.