Challenge
Set the pace in a developing RTD category with a memorable identity that breaks away from conventional visual codes.
Solution
Partnering with Boston Beer Company, we built a high-personality RTD meant to unleash an emerging category and chase the fun. Anchored by a cheeky, hand-illustrated mascot, Rally Dog Vodka Ade pairs a bold, sports-drink-inspired palette with dynamic graphics and motion-driven typography—proof that life’s best moments rarely happen when you’re sitting still.
