Challenge
Elevate packaging and the in-store experience to keep up with emerging bakery cafés and better resonate with a new generation.
Solution
We took cues from top performers in the category and prioritized taste appeal by letting the food shine. In point-of-sale materials, we leaned into “perfectly imperfect” photography to capture the messy art of baking, fresh from the kitchen; and portrayed the products themselves across packaging. We introduced a refined palette and elevated typography to appeal to more modern and discerning audiences. We also leveraged a graphic ribbon device across materials to improve overall brand cohesion and recognizability. The results speak for themselves: delicious!
