Packaging, Branding
Empowering brand love: Most packaging lives on a shelf. Great packaging lives on social media.
Every brand knows that packaging is important. It helps define you in-store and it is often crafted to win those …
Packaging, Resources
How to pick a packaging design agency
It’s hard to cut through the noise when it comes to finding a packaging firm. Every Marketing Director Googles ‘best …
Packaging
Effective custom packaging design for food items
On a busy store shelf, your packaging is your biggest brand differentiator. You want customers to notice your product at …
Packaging
Top 4 factors to consider when creating pharmaceutical packaging
So you have a new pharmaceutical product launching soon and you need to come up with the design of it. …
Packaging
Cosmetic packaging trends: 2020
In 2019, we saw a shift in cosmetics packaging -- environmentally friendly personal care products started having their moment. It …
Packaging
Packaging for children vertical V2
Children have always been consumers. But today, their level of consumption is off the scale and they are more discerning …
Packaging
5 ways to maximize the principles and elements of design for product packaging
Not all packaging design is created equal. Certain designs jump out and catch our eye more often than others, but …
Packaging
Retail marketing strategies: effective packaging design
Creating effective packaging for retail requires thoughtful strategy, creative art direction, and consistent execution. Strong attention to detail is needed …
Packaging
Packaging Design FAQ
Production Questions What is a dieline? A dieline is the outline of a package if it were completely disassembled and laid flat. …
Packaging
How to create inspirational packaging
Rule No. 1: Make it simple and hassle-free Less is more. It is good to be creative while designing but don’t …
Packaging
Non-alcoholic drink packaging: sometimes what’s on the outside does matter
Just in case you haven’t heard... Ready To Drinks (RTDs) and non-alcoholic drinks are the life and soul of the …
Packaging
Minimalist vs Maximalist: What package design technique should you use?
Minimalism vs Maximalism: Which package design technique should you use? Have you ever found yourself walking through the ice cream section …