A collection of resources and thought-leadership created and written by our team for yours.
BRIGADE’s recent rebranding of ConvenientMD, New England’s largest urgent care provider, illustrates the transformative power of an approachable identity in …
For years TikTok has bombarded us with all kinds of "-core" style aesthetics: Barbie-core, cottage-core, and even dad-core. Yet, in …
Tell us about your brand in one sentence. Okay fine, two sentences. What do you offer—more so and better than …
A comeback story always needs a fair share of haters. This one is full of them. Despite a wide consensus …
We are losing our attention span rapidly and video content platforms have sped up that process. TikTok, one of the …
We cannot overemphasize the importance of consistency in branding, particularly when exercising an omnichannel strategy. However, the challenge of doing …
An innate part of being a challenger brand is that you see a market opportunity and go for it. An …
To successfully connect and stand out in the sea of sensory input consumers are bombarded with, brands have to build …
At BRIGADE, we spend a lot of time working with challenger brands and have gotten a good look at what …
At some point, every brand (if you’re lucky) will face the question — do we rebrand or refresh? Sometimes, this question …
Over the years at BRIGADE, we’ve worked with clients of all types. Big companies and small ones. Local organizations and …
