Partnering with a leading university and its top-rated business school.
- Ongoing Brand Development
- Creative Strategy
In 2018, The Isenberg School of Management came to us for a strategic redesign of their icon, aiming to better align their mark with their current ranking as the one of the top-rated business schools in the nation and the overarching university identity.
In 2019, we partnered with the Advancement team to develop an omnichannel Homecoming campaign that grew engagement across multiple generations, served as a rallying point, and activated the University’s new “Be Revolutionary” positioning. The campaign was pushed across 10 channels and yielded a 7% increase in social media followers.
In March 2020, at the onset of the global COVID-19 pandemic, we worked with the Advancement team to pivot their alumni relations and communications to meet the moment. We developed a new social media strategy that helped the University maintain alumni engagement and support despite campus being closed and in-person events canceled.
Following the COVID-19 shutdown in early 2020, we worked with the Advancement team to quickly pivot the focus on the Winter 2020 edition of the alumni Magazine — highlighting the ways the University was keeping the spirit of campus alive in virtual classrooms, amplifying the voices of students, and providing some perspective and wisdom during moments full of uncertainty, fear, hope, and change.
In 2021 and 2022 we’ve continued to work closely with the Advancement team to increase alumni engagement through standout, dynamic spring and fall editions of the alumni magazine.