Challenge
Elevating a whiskey brand through campaign activations and refreshed messaging across all touchpoints.
Solution
We worked directly with the Marketing team, on retainer, to premiumize POS materials, pitch decks, sales collateral, email marketing, and the existing website. We developed an arsenal of new brand assets, including custom bottle photography (shot in-house) and dynamic social videos to launch their most premium bottle, Milestone. With a deep understanding of spirit branding, we ensured the visuals and messaging aligned seamlessly across platforms. We captured everything in refreshed brand guidelines to empower the marketing team to continue to enforce consistency and build lasting trust and memorability.
