UMass Magazine 2022

Challenging the status quo by pushing innovative design for an award-winning alumni magazine to bring their campaign to life at retail

  • Ongoing Brand Development
  • Branding
  • Print


Continuing our longstanding partnership with the UMass Magazine team, we collaborated on two outstanding issues in 2022.


For the spring issue, our design was inspired by the overarching theme — reality excites — which centered around the spark of excitement on campus that’s continually powered by the curiosity and energy of students, faculty, and staff. For a photo essay called ‘Behind the Flash’, we combined layered photography and bold, handwritten type into a journal-inspired layout. To accompany ‘Chasing Language,’ featuring editors from Merriam-Webster, we used portrait photography with “editor’s marks” that highlight subheads and lead-ins throughout. Illustrations of the author’s favorite words and definitions (in the style of M-W) are inset and styled to look like woodcuts. 

The fall issue focused on the concept of identity, and how our individual expression of that identity shapes the world. To accompany a feature on deaf culture, we used large ASL screen print-style graphics. Newspaper-inspired headline treatments, narrow columns, and other newsprint-esque details weave through a story on how alumni are adapting to changes at work. Accompanying this article is a “classified” section that sets alumni career updates in the classic, blocky style of ads seen in newsprint.

Our award-winning partnership is already off to the races for 2023, with inspiring issues in the works. We can’t wait to share them with you.

This does not constitute an endorsement of any kind.


View our work.