Travelodge by Wyndham

Rebranding an American Classic

Collaboration

As part of our ongoing partnership with Wyndham, we refreshed the iconic Travelodge brand. The Travelodge team came to us looking to express three key brand attributes — adventure, friendliness, and reliability.

Approach

In order to hone in on the brand’s key attributes, we focused on the adventurous, can-do mindset of its guests, rather than its rooms and amenities — leveraging the common proximity of their hotels to destinations like National Parks. With a powerful new brand mantra and tagline — “Travelodge + GO.” — we developed collateral and materials that brought the brand to life.

  • Ongoing Brand Development
  • Identity

This does not constitute an endorsement of any kind.