Rebranding an American icon by building on their history

  • Ongoing Brand Development
  • Advertising
  • On-Premise Materials
  • Branding
  • Print


As part of our ongoing partnership with Wyndham, we refreshed the iconic Travelodge brand. The Travelodge team came to us looking to express three key brand attributes — adventure, friendliness, and reliability.


In order to hone in on the brand’s key attributes, we focused on the adventurous, can-do mindset of its guests, rather than its rooms and amenities — leveraging the common proximity of their hotels to destinations like National Parks. With a powerful new brand mantra and tagline — “Travelodge + GO.” — we developed collateral and materials that brought the brand to life.

This does not constitute an endorsement of any kind.


View our work.