Rebranding an American Classic

Adventure, friendliness, and reliability — three key attributes the Travelodge team wanted their brand to express. To do this, we focused the refreshed Travelodge brand on the adventurous, can-do mindset of its guests rather than its rooms and amenities, leveraging the common proximity of their hotels to destinations like National Parks. With a powerful new brand mantra and tagline “Travelodge + GO.” we developed collateral and materials that brought the brand to life.