Collaboration
As part of our ongoing partnership with Wyndham, we refreshed the iconic Travelodge brand. The Travelodge team came to us looking to express three key brand attributes — adventure, friendliness, and reliability.
Approach
In order to hone in on the brand’s key attributes, we focused on the adventurous, can-do mindset of its guests, rather than its rooms and amenities — leveraging the common proximity of their hotels to destinations like National Parks. With a powerful new brand mantra and tagline — “Travelodge + GO.” — we developed collateral and materials that brought the brand to life.
![](https://brigadebranding.com/wp-content/uploads/2017/11/17_BRI_TL_PrintAD_BRI_Portfolio_2880w-2640x1897.jpg)
![](https://brigadebranding.com/wp-content/uploads/2017/11/TLandGo_2880w-2640x1246.jpg)
![](https://brigadebranding.com/wp-content/uploads/2017/11/billboard-large_2880w-2640x1194.jpg)
![](https://brigadebranding.com/wp-content/uploads/2017/11/17_BRI_Website_TL_Portfolio_Pg_IpadMockup_2880w-2640x1650.jpg)
![](https://brigadebranding.com/wp-content/uploads/2017/11/TL_magazine_mockup_2880w-2640x1442.jpg)
![](https://brigadebranding.com/wp-content/uploads/2017/11/16_TL_DoorHanger_2880w_R2-420x490.jpg)
![](https://brigadebranding.com/wp-content/uploads/2017/11/16_TL_OppsTent_2880w-870x490.jpg)
![](https://brigadebranding.com/wp-content/uploads/2017/11/Cards_2880w-2640x1760.jpg)
![](https://brigadebranding.com/wp-content/uploads/2017/11/7_Parallax_16_TL_Website_MountainsTLGo_2880w-2640x1135.jpg)
![](https://brigadebranding.com/wp-content/uploads/2017/11/18_WY_TL_Passport_Mockup_01-420x490.jpg)
![](https://brigadebranding.com/wp-content/uploads/2017/11/18_WY_TL_Passport_Mockup_02-870x490.jpg)
![](https://brigadebranding.com/wp-content/uploads/2017/11/18_WY_TL_Passport_Mockup_03-scaled.jpg)
![](https://brigadebranding.com/wp-content/uploads/2017/11/17_BRI_Website_Portfolio_Travelodge_IG_Grid-2640x842.jpg)
This does not constitute an endorsement of any kind.