Collaboration
Jollibee, the biggest fast food chain in the Philippines and operating a network of more than 1,500 stores in 17 countries, partnered with BRIGADE to help strategically grow their following in the North American market.
Approach
For new store openings, we transformed construction sites with board-up posters that paired the brand’s whimsical and joyful look & feel with local landmarks—engaging neighborhood passersby and stirring excitement. As Jollibee continues to make its mark on the North American market, we’ve helped the brand bring to their next-level Chickenjoy to life with in-store and online promotions, drive-through menu wings, TV spots, and digital and social media takeovers. Get ready to see Newsweek’s “Favorite Restaurant Chain in America” in a location near you soon.
This does not constitute an endorsement of any kind.
