Creating a bi-annual, custom magazine that builds pride in 250,000+ students and alumni

  • Ongoing Brand Development
  • Creative Strategy
  • Branding
  • Print


As part of our on-going partnership with the University of Massachusetts Amherst, we collaborated with the UMass Advancement team on the 2020 issues (Spring and Winter) of the alumni magazine. The magazine editions that came out in 2020 were not only created in a new way (from home, on screens, over video chat), they were also filled with stories that spoke to the ways the University was meeting the moment of COVID-19—keeping the spirit of campus alive in virtual classrooms, amplifying the voices of students, and providing some perspective and wisdom during moments full of uncertainty, fear, hope, and change.


In both issues, together with the UMass team, we created custom artwork and unique layouts that brought the magazine’s stories to life. 

For an article about resilience, we used layered portraits blended with calm landscapes, while a story about energy innovation, we featured custom, uplifting illustrations of clouds and wind turbines interwoven through a dynamic layout. For the winter issue, we used bright colors and textured photo treatments to evoke a sense of optimism and energize readers. 

While this work with the UMass Advancement team is ongoing, we know that the 2020 editions of the UMass Magazine will be remembered as some of the most special in the school’s history. We were thrilled to be a part of memorializing this moment in time, and also helping to produce a magazine that included so many helpful, inspirational, and moving stories for students, faculty, staff, and alumni.

This does not constitute an endorsement of any kind.


View our work.