Collaboration
21 Seeds came to us to help position themselves as a challenger brand in the male-dominated tequila aisle — with their first fresh-fruit infused, craft tequila. Being women-owned, they wanted to evoke an effortless, feminine, and handcrafted feel that extended from the label artwork to a bold new website.
Approach
We built a lifestyle brand that has maximum impact at every touchpoint. Starting with the packaging, our in-house artists hand-illustrated patterns and flavor cues that told the founders’ story by harnessing fine art and watercolor to create an overall tactile experience. We also launched a website with a lookbook feel that strengthened this growing lifestyle brand. After a successful west coast launch in 2019, the brand’s momentum has continued to grow. 21 Seeds will soon begin distributing in up to 16 new states.
![](https://brigadebranding.com/wp-content/uploads/2020/04/20_BRI_21S_003-scaled.jpg)
![](https://brigadebranding.com/wp-content/uploads/2019/06/19_BRI_Website_21Seeds_Portfolio_Brandbook-scaled.jpg)
![](https://brigadebranding.com/wp-content/uploads/2019/06/19_21Seeds_Pattern_Animation_Rotation.gif)
![](https://brigadebranding.com/wp-content/uploads/2019/05/19_BRI_Website_21Seeds_Portfolio_BottleShot-scaled.jpg)
![](https://brigadebranding.com/wp-content/uploads/2019/05/19_BRI_Website_Portfolio_Pg_21Seeds_Workers_2-scaled-420x490.jpg)
![](https://brigadebranding.com/wp-content/uploads/2019/05/19_BRI_Website_Portfolio_Pg_21Seeds_Workers-scaled-870x490.jpg)
![](https://brigadebranding.com/wp-content/uploads/2019/05/19_BRI_Website_21Seeds_Portfolio_Icons-scaled.jpg)
![](https://brigadebranding.com/wp-content/uploads/2019/05/19_BRI_Website_21Seeds_Portfolio_CocktailGrid-scaled.jpg)
![](https://brigadebranding.com/wp-content/uploads/2019/05/19_BRI_Website_21Seeds_Portfolio_TypeLockup-scaled.jpg)
![](https://brigadebranding.com/wp-content/uploads/2020/04/20_BRI_21S_001-2640x1760.png)
![](https://brigadebranding.com/wp-content/uploads/2019/05/19_BRI_Website_21Seeds_Portfolio_Hammock-scaled.jpg)
This does not constitute an endorsement of any kind.