21 Seeds

Launching a woman-owned, challenger tequila brand

  • Branding
  • Identity
  • Digital
  • Social Media
  • Packaging


21 Seeds came to us to help position themselves as a challenger brand in the male-dominated tequila aisle — with their first fresh-fruit infused, craft tequila. Being women-owned, they wanted to evoke an effortless, feminine, and handcrafted feel that extended from the label artwork to a bold new website.


We built a lifestyle brand that has maximum impact at every touchpoint. Starting with the packaging, our in-house artists hand-illustrated patterns and flavor cues that told the founders’ story by harnessing fine art and watercolor to create an overall tactile experience. We also launched a website with a lookbook feel that strengthened this growing lifestyle brand. After a successful west coast launch in 2019, the brand’s momentum has continued to grow. 21 Seeds will soon begin distributing in up to 16 new states.

This does not constitute an endorsement of any kind.


View our work.