Esselon Café & Coffee Roasting

Revitalizing a local coffee brand for a national market

  • Branding
  • Identity
  • Packaging


We partnered with a beloved local cafe to revamp their brand and coffee bag. Esselon’s retail sales tripled after Whole Foods brought the eye-catching coffee bags to store shelves around the country.


We used clean and elegant black and white linework, and ample negative space, to evoke simplicity and a sense of refinement. In depicting imagery from the local landscape, we grounded the brand in Western Massachusetts. We used bright, accent stickers to help customers navigate flavor at retail and ensure the bags popped on-shelf.

This does not constitute an endorsement of any kind.


View our work.