Packaging for a local coffee garners a global audience

Esselon, an iconic local café and coffee roastery, came to us for a brand refresh and new packaging design. We drew on the Western Massachusetts landscape to craft a clean and refined look and feel that features the beautiful Seven Sisters mountain range. As a much-loved coffee roastery, Esselon is respected for their Fair Trade practices and commitment to quality. Through this brand refresh, we celebrated Esselon’s local roots and elevated their verbal and visual identity to speak to a national audience.