Burgerville is a restaurant chain in the Pacific Northwest that produces quality food from sustainable ingredients. We worked with Burgerville over a three-year period to refresh their brand at every touchpoint. The new identity clarifies the brand’s sustainable food philosophies with a new tagline: “Fresh. Local. Sustainable.” Made from completely recyclable and compostable materials, the packaging conveys sustainability though warm colors and approachable iconography of wildlife native to the region. The refresh clarifies the brand’s innovative business practices, garnering positive press and strengthening consumer trust.