Burgerville

A tradition of fresh, local food

Collaboration

Burgerville is a restaurant chain in the Pacific Northwest that produces quality food from sustainable ingredients. Over a three-year period, we worked with Eileen Arbues, our partner consultant from the N2O group, to help update the Burgerville brand at every touchpoint.

Approach

The new identity clarifies the brand’s sustainable food philosophies with a new tagline: “Fresh. Local. Sustainable.” Made from completely recyclable and compostable materials, the packaging conveys sustainability though warm colors and approachable iconography of wildlife native to the region. The refresh clarifies the brand’s innovative business practices, garnering positive press and strengthening consumer trust.

  • Identity
  • Packaging

This does not constitute an endorsement of any kind.