Challenge
Flex Pharma came to us with HOTSHOT — their innovative muscle cramp prevention product, by a Nobel Prize-winning neuroscientist and a neurobiology professor at Harvard Medical School.
Solution
In order to position HOTSHOT as a solution for fitness enthusiasts and endurance athletes, we elevated the product’s benefits at every touchpoint — including a website, web banners, print ads, merchandise, and sales materials. With eye-popping creative and consistent branding, HOTSHOT is ready to help athletes take their performance to the next level.
