Launching a B2C beverage with origins in the pharmaceutical space

  • Ongoing Brand Development
  • Brand Extension
  • Point-of-sale
  • Website
  • Promotion
  • Animation
  • Branding
  • Print
  • Digital


Flex Pharma came to us with HOTSHOT — their innovative muscle cramp prevention product, designed by a Nobel Prize-winning neuroscientist and a neurobiology professor at Harvard Medical School.


In order to position HOTSHOT as a solution for fitness enthusiasts and endurance athletes, we elevated the product’s benefits at every touchpoint — including a website, web banners, print ads, merchandise, and sales materials. With eye-popping creative and consistent branding, HOTSHOT is ready to help athletes take their performance to the next level.

This does not constitute an endorsement of any kind.


View our work.