Dean’s Beans Coffee

Amplifying the global impact of a mission-driven coffee company

Collaboration

After more than 30 years as a leader in the organic, fair-trade coffee space, Dean’s Beans came to us for a refresh of their retail coffee bags. As our team developed new bag designs, we found ourselves on a journey that wound up solving for a larger assignment — a collaborative reimagining of how Dean’s Beans is able to effectively tell their story, propel their mission, and help empower communities around the world.

Approach

We wanted to honor the company’s 30-year history of brand equity with peace, love, and coffee. Aesthetically, we chose colorful, hand-illustrated patterns inspired by Dean – specifically the 60’s spirit of love and unity – to amplify the brand’s reputation as a funky but focused specialty coffee roaster on a mission for progressive change. Using concentric patterns, we focus the consumer’s eye on a hand offering up a coffee cup, as a nod to the partnership required to the coffee beans from seedlings to brew.

  • Identity
  • Packaging

This does not constitute an endorsement of any kind.