Days Inn by Wyndham

Contemporizing an iconic hotel brand

Days Inn by Wyndham, an iconic brand with great recognition, came to us for a brand identity that would reflect their joyful, optimistic positioning and differentiate them from other economy brands. To help Days Inn create a master brand that was uniquely their own, connected to their existing campaign, “Seize the Days,” and clearly part of the Wyndham Hotels & Resorts parent brand, we developed a bold and upbeat visual identity, updated tone of voice, and unifying brand guidelines to direct communications across channels.