Days Inn

Contemporizing an iconic legacy brand to embrace its energetic positioning

  • Ongoing Brand Development
  • Branding
  • Identity
  • Print


Days Inn by Wyndham, an iconic brand with great recognition, came to us to refresh their brand’s outdated look and feel. Our assignment was to update the brand while considering their decades of brand equity, their existing “Seize the Days” campaign, and their optimistic, vibrant brand pillars.


To help Days Inn create a master brand that was uniquely their own, connected to their existing campaign, and clearly part of the Wyndham Hotels & Resorts parent brand, we developed a bold and upbeat visual identity, updated tone of voice, and unifying brand guidelines to direct communications across channels. The identity was inspired by the Days Inn logo itself, ensuring that their new look felt familiar. We used imagery with concentric rays and short, punchy headlines to evoke warmth and energy.

This does not constitute an endorsement of any kind.


View our work.