Berkshire Flyer

Building an identity for a new train service for the Berkshires

We partnered with 1Berkshire (the official economic development organization of Berkshire County) to develop an identity for the Berkshire Flyer, a new weekend train service between New York City and the Berkshires. Our creative brands the Berkshire Flyer as a catalyst of influence and culture. It leverages a responsive logo mark built to adapt to seasonal promotions and other occasions, speaking to the momentum of the region and the train itself. The broader campaign rallies behind the Berkshires as more than a destination — a focal point for an audience that values new, impactful experiences.