Berkshire Flyer

Using consumer insights to develop an identity that puts experience first

  • Branding
  • Identity


We partnered with 1Berkshire (the official economic development organization of Berkshire County) to develop an identity for the Berkshire Flyer, a proposed weekend train service that highlights Berkshire County as a destination for enriching cultural experiences.


Our creative brands the Berkshire Flyer as a catalyst of influence and culture. It leverages a responsive logo mark built to adapt to seasonal promotions and other occasions, speaking to the momentum of the region and the train itself. The broader campaign rallies behind the Berkshires as more than a destination — a focal point for an audience that values new, impactful experiences.

This does not constitute an endorsement of any kind.


View our work.