Helping an industry heavyweight break into the evolving seltzer category

  • Creative Strategy
  • Identity
  • Packaging


When SVEDKA entered the hot, spiked seltzer category they asked our team to visually strategize what it looked like for the #1 Imported Vodka in the US to create its first cocktail-inspired ready-to-drink product (RTD).


SVEDKA partnered with us to help translate their insights around RTD consumer behavior into compelling packaging design and branding. Special consideration was given to how we could leverage existing SVEDKA equity in a new format and category. We analysed SVEDKA’s own internal research and considered our audience, perceptions on the ‘spiked seltzer’ category, the competitive landscape, and packaging expectations unique to the canned RTD space. Using this we crafted a creative strategy that enabled the marketing team to confidently choose from the packaging designs we presented. In the end, the brand landed on packaging that prioritized bold and simple brand graphics that tested well and drew strong consumer associations between SVEDKA vodka and its newest product, SVEDKA Spiked Premium Seltzers.

This does not constitute an endorsement of any kind.


View our work.