We worked closely with SVEDKA on Blue Raspberry — from inception to execution and launch. We helped create an electric and disruptive color profile, produced the bottle design, designed shippers, created key advertising visuals, built out point-of-sale, and supported the launch with PR materials, collateral, launch party artwork, and magazine ads. The goal for Blue Raspberry was to shake up the crowded flavored vodka category that SVEDKA helped create in the first place. And shake things up it did — of the 14 flavors in SVEDKA’s portfolio, Blue Raspberry is their most successful to-date. Cheers!