Baymont lifestyle photography: Stack of waffles with a Baymont branded mug.

Baymont Inn & Suites

Bringing “Hometown hospitality” to life through a strategic refresh

  • Branding
  • Ongoing Brand Development
  • Identity

Challenge

Baymont Inn & Suites came to us for a brand refresh that would highlight their “hometown hospitality” story for a new audience, and unified collateral for franchisees.

Solution

We started by developing a unified brand voice, tone, and visual identity that would speak directly to guests and provide franchisees with a clear point of differentiation for their properties. “Come on in—so glad you’re here,” became the tagline and cornerstone of the creative development for this hotel next door. Warm, inviting textures; bright, primary colors; and reference to the welcome flag from the Baymont logo evoke the brand promise of genuine, down-to-earth-service. We brought this story to life through on-premise collateral that aims to foresee the needs of guests, and hotel brand ads that reinforce the sentiment of welcoming people in. We also wrote, shot, and oversaw production for a series of digital and radio ads that helped to solidify the new brand direction. The welcoming design and story motivated the brand team to create a Baymont Welcome Kit — distributed to the staff at every Baymont hotel with the goal of bringing the brand story to life on premise.

Baymont branded headline with text: Come On In, So Glad You're Here.
Stationary Design: Baymont branded notepad, business cards, and room card with envelope.
Baymont branded room key card.
Baymont logo on a mug with branded w-fi instructions booklet, with text: Stay Connected.
Baymont by Wyndham's refreshed print assets, branded counter table tent with text: Forgot Something? And full page magazine advertisement creative with text: Come On In, So Glad You're Here.
Baymont lifestyle photography: Woman with a laptop on a bed with her daughter, bowl of cereal and a cup of orange juice, and a staff member holding a plate of waffles.

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