Modernizing a midwestern brand to support national expansion

  • Ongoing Brand Development
  • Branding
  • Identity


AmericInn by Wyndham came to us for a brand refresh, with a focus on developing a consistent look and feel that would support their America’s Welcoming Neighbor positioning, differentiate them from competitors, and help them transition from a regional brand to one with national presence as part of the Wyndham family.


To move AmericInn toward these goals, we developed a new creative campaign — “In Pursuit of” — with an updated visual identity, tone of voice, and brand guidelines. We then executed the campaign in on-premise collateral; provided templates for out of home (OOH), print and digital ads; and shot nine video spots for social advertising. With a new positioning and bold identity that’s patriotic without being overbearing, the updated AmericInn stands out in the midscale market.

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