Collaboration
AmericInn by Wyndham came to us for a brand refresh, with a focus on developing a consistent look and feel that would support their America’s Welcoming Neighbor positioning, differentiate them from competitors, and help them transition from a regional brand to one with national presence as part of the Wyndham family.
Approach
To move AmericInn toward these goals, we developed a new creative campaign — “In Pursuit of” — with an updated visual identity, tone of voice, and brand guidelines. We then executed the campaign in on-premise collateral; provided templates for out of home (OOH), print and digital ads; and shot nine video spots for social advertising. With a new positioning and bold identity that’s patriotic without being overbearing, the updated AmericInn stands out in the midscale market.
![](https://brigadebranding.com/wp-content/uploads/2019/09/19_AMR_Title_Image_Coffee_Cup-scaled.jpg)
![](https://brigadebranding.com/wp-content/uploads/2019/09/19_AMR_Side_By_Side_Mag-scaled.jpg)
![](https://brigadebranding.com/wp-content/uploads/2019/09/19_AMR_Side_By_Side_BS-scaled.jpg)
![](https://brigadebranding.com/wp-content/uploads/2019/09/19_AMR_Posters_Set-scaled.jpg)
![](https://brigadebranding.com/wp-content/uploads/2019/09/19_AMR_BillBoard_Lrg-scaled.jpg)
![](https://brigadebranding.com/wp-content/uploads/2019/09/19_AMR_OOPS_Door_Hanger-scaled.jpg)
![](https://brigadebranding.com/wp-content/uploads/2019/09/19_AMR_BedCard_Door_Key-scaled.jpg)
This does not constitute an endorsement of any kind.