Extending elements of a new ad campaign to disrupt a high-volume Halloween retail window

  • Ongoing Brand Development
  • Creative Strategy
  • Activation
  • Promotion
  • Packaging


In 2018 we created an original, high-success Halloween retail campaign that helped SVEDKA tower above its competition at retail. For 2019, the client wanted to build on the success of the previous year and update the campaign visuals to underscore and amplify their new ad campaign ‘Bring Your Own Spirit’.


We analyzed the aesthetic and strategy of SVEDKA’s new ad campaign and we used these learnings to seamlessly update our Halloween retail campaign. The ability to do this (and do it quickly) enabled the SVEDKA marketing team to have a cohesive, high-impact presence at retail without needing to invest in custom, high-cost campaigns for every season and touchpoint.

This does not constitute an endorsement of any kind.


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