SVEDKA Halloween Limited Edition Packaging

Updating a successful holiday program to reflect a new brand platform and visual identity

In 2018 we gave SVEDKA some teeth with a Halloween creative platform that helped the brand differentiate itself and stand out from the crowd at retail. The program won awards and helped propel SVEDKA to one of its most successful Halloween sales windows ever. For 2019, the client wanted to build on the success of the previous year by updating the artwork and aligning the visuals to their new brand campaign — ‘Bring Your Own Spirit’. In 2018 we added teeth. And in 2019 we helped give SVEDKA even more bite — with edge, fearlessness, and of course, NEON.