Branding
The makeup of a challenger brand marketing team (and the type of branding agency they should seek out)
At BRIGADE, we spend a lot of time working with challenger brands and have gotten a good look at what …
Stay
in-the-know.
A collection of resources and thought-leadership created and written by our team for yours.
Branding
Refresh vs. Rebrand — what’s the difference and how to choose between them.
At some point, every brand (if you’re lucky) will face the question — do we rebrand or refresh? Sometimes, this question …
Resources, Digital
Pantone: Color me angry
Pantone and Adobe have partnered up, and now for the low cost of $15/month in your already outrageously-expensive Adobe programs, …
Branding, Resources, Digital
Multi-brand marketing — what it is and why it works
Over the years at BRIGADE, we’ve worked with clients of all types. Big companies and small ones. Local organizations and …
Branding, Resources
Branded House or House of Brands? You be the judge.
The architecture of a building not only defines its structure and the materials used to build it, but also hints …
Packaging, Resources, Digital
Are you being Greenwashed?
Whether you’re a devoted recycler, an avid light switcher-offer, or venturing into the world of shampoo bars, we've all started …
Resources, Digital
Designing websites for all (why accessibility matters)
At BRIGADE, one of the capabilities we offer our clients is the knowledge and ability to design and build fully-accessible …
Branding, Resources
Challenger Brands: everything you need to know
Our small, motivated team works relentlessly to compete against some of the most renowned agencies in the world, meaning we …
Branding
How B2B brands behave like B2C
For a long time, B2B and B2C brands have been differentiated by how they approached brand marketing. But now, as …
Branding
Trend alert: crowdsourced campaigns
To remain relevant in advertising, brands must stay in a constant state of evolution—refining their platform and defining new ways …
Resources
How to create a north star for your creative agency with a killer creative brief.
I once read an interview with Michael Beirut (Partner at Pentagram, author, and a senior critic at the Yale School …
