Challenge
In 2017, Weleda embarked on the launch of the brand’s first-ever beauty and lifestyle campaign in North America: Live Your Inner Nature.
Solution
To aid in the creative development for this campaign, we created a series of brochures that would be used to educate the consumer on the plant-rich properties and benefits of their products. Instead of going with a traditional brochure, we designed a small pocket that held a series of postcards inside, creating a more tactile experience for the user. We also did a number of supporting materials from giveaways to packaging.
