Collaboration
Meiomi, a California wine commonly known for their rich Pinot Noir, came to us to develop three promotional programs — one that would run throughout the year, one for the holiday window, and one that would tout their relationship with the PGA. To ensure the Meiomi team (and other agencies they work with) had the finalized assets and everything needed to use them across teams and channels, we developed toolkits for each program.
Approach
While the three programs had different goals and timeframes in store, we used unifying threads to connect back to Meiomi’s unrivaled taste and sophistication. For the year-round visual, we started with a background of dramatic black and white landscape photography that connects to the brand’s proprietary tri-region blend of grapes. The bottle and state of California come in as red overlays, making the white text pop and highlighting the gold Meiomi bear. For PGA, we put the wine and the brand tagline front and center, with iconic PGA golf course imagery providing the backdrop and scenery. (Think: golf, through the lens of Meiomi.) Finally, for the holiday program, we used three wine bottles (hinting at a larger family of wines) over a dramatic black and white wintery scene. The tagline was altered for the holiday season, and the Meiomi logo came in big and bold as the central focus.
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