Looking Back At 2016: BRIGADE's Biggest Year Yet!
2016 was highlighted by award winning work for clients including SVEDKA Vodka, Wyndham Hotel Group, Weleda, NTC, HOTSHOT and Travelodge.
The year at BRIGADE was marked by new digital and social media initiatives, continued excellence in packaging, branding, and design, as well as an expanding team of talented individuals. We’re impressed but not surprised by the quality of work we created this past year, and are humbled and thankful to work with such awesome clients. Here are a few noteworthy projects and campaigns from 2016:
We’re thrilled to enter yet another year as partners with SVEDKA Vodka and our friends at Constellation Brands. We’ve been a part of SVEDKA’s meteoric rise with award-winning campaigns that have helped them become the #1 Imported Vodka in the United States. We continue to support new flavors at every touchpoint – from case cards and recipe brochures to press releases and celebrity event materials. This past year’s celebration-worthy work included Party Edition Stars and Stripes packaging and point of sale materials for July 4th, Summer point of sale displays, spooky Halloween sleeves, and Naughty & Nice Holiday shelf talkers. Check them out below:
Wyndham Hotel Group
Getting to know the team over at Wyndham was definitely a highlight of our year. The world’s largest and most diverse hotel company challenged us to develop 15 separate brand books that would visually evolve each of these unique personalities, while keeping them distinct so they could serve as a foundation for other brand materials in the future. It was BRIGADE branding as its best. See a few of the brand books below:
We love this product: a shot/drink that’s scientifically proven to prevent and treat muscle cramps. Publicly traded pharmaceutical giant, Flex Pharma, approached us to help them bring HOTSHOT to market. We created print ads, web banner ads, branding and packaging materials, and a brand new responsive website design that would help HOTSHOT be seen by athletes and active individuals who could benefit from it.
Weleda North America
Weleda, Europe’s #1 selling natural skin care brand, came to us back in 2014 to breathe some life into their brand stateside. Since then we’ve worked with them on a number of awesome projects spanning branding, point-of-sale, packaging, and digital. In 2016, our most noteworthy projects included their new Baby Care Brochure and special 90th anniversary Skin Food packaging. We love working with the talented team at Weleda and are excited to create buzz worthy work in 2017.
New Teacher Center
New Teacher Center (NTC) partners with school districts nationwide to provide educators with the support and resources they need to succeed, making an extraordinary impact on student achievement. They came to us in 2016 for a complete overhaul of their brand identity and to develop a hard-working new sales tool that would bring the NTC story to life in full color. We designed a new brand identity aimed at giving NTC an aura of professionalism and authority while tapping into the human touch behind its success, a brand book focused on outlining the applications for that new identity, sales collateral including brochures and one sheets, and Trade Show collateral to match.
Travelodge came to us because they loved their brand book so much and asked if we could further explore the look and feel for a new campaign that would capture their three keywords: Adventure, Friendliness, and Reliability. The campaign we created shifted Travelodge’s key messaging from a focus on their accommodations to the end-goal of a stay at Travelodge: the freedom to pursue and experience of adventure. We utilized photography showing people in a variety of aspirational outdoor situations in order to tell the story of Travelodge as a stop along the road the adventure. Here are a few images from the campaign:
This year was marked not only by outstanding client work but also by internal campaigns and initiatives, expanded capabilities, rapid growth, an influx of new awards, and of course BRIGADE’s 10th Anniversary.
After outgrowing yet another office space, we kicked off 2016 with a move to a more suitable location. The entire place is designed for optimal creativity and fits our growing crew of designers perfectly. We even added seven new talented individuals to our team in various roles and we couldn’t be more excited.
As an homage to the past decade of brilliant work, we hosted a challenge for our Creatives. The task was straightforward: reimagine BRIGADE’s iconic “B” logo in the form of a poster; yet the possibilities were endless. The end products impressed us so much that we also converted each of them into downloadable wallpapers for desktop, tablet, and mobile. Check them out here and download a few for your devices.
This year we also invested in our digital and social media capabilities, designing more beautiful responsive websites and creating more captivating and strategic content for social media than ever before. Midway through the year we even launched a brand new website of our own which manages to capture both our attention to detail and the unique personality of our team.
Lastly, while awards are never our focus and they’re certainly not why we strive to create the best work possible, they are an enjoyable byproduct that we’re always happy to share with our clients. This year we took home 46 print and digital awards. Here are a few of the organizations that presented us with awards and other accolades in 2016:
eHealthcare Leadership Awards
Graphis Design Annual 2017
American Advertising Awards New England
Ad Club of Western Massachusetts
Feature In The Dieline
GD USA American Web Design Awards
GD USA Package Design Awards
GD USA Health+Wellness Design Awards
The past year was BRIGADE’s biggest yet, filled with great work and awesome client partnerships, but we’re expecting 2017 to be even bigger! Cheers!