New Teacher Center

Refreshing an influential teacher support organization to help them scale

  • Identity


We partnered with the New Teacher Center for a complete brand refresh, including a new logo, to emphasize how supportive teachers improve an entire community. The New Teacher Center has helped train over 34,000 teachers in 500 districts across 31 states, benefiting more than 2.6 million students.


Looking deeply into their holistic approach to supporting individual teachers, we created a hand-painted logo that shows one teacher making a powerful impact on the community. We concentrated on reinforcing the New Teacher Center’s professionalism and authority, while bringing forward the humanity behind their extraordinary success.

This does not constitute an endorsement of any kind.


View our work.