Challenge
SVEDKA launched a recurring Fourth of July program over 5 years ago. Consumers have been drawn to the limited edition wrapped version of their 80 proof bottle, showcasing it on social media, and pulling it from under the cabinet to proudly on the counter top.
Solution
We worked with the brand team to create a bottle that had both a hand drawn, illustrative pattern and that stood out on shelf. We used varnishes and color to create reflective elements in the retail environment and when held in hand, played with the light. The resulting bottle has led to ongoing efforts and additional limited edition bottle wraps for the brand.
This does not constitute an endorsement of any kind.
