Black Box

Optimizing a promotional sales window for a premium boxed wine

  • Ongoing Brand Development
  • Packaging


We worked with Black Box Wine to create two popular, limited-edition retail campaigns for Halloween and Game Day that maintain Black Box’s iconic brand and packaging. Bold seasonal campaigns and over 50 gold medals from wine competitions nationwide prove Black Box can dazzle wine enthusiasts — no matter the occasion.


We created two limited-edition retail sleeves for Black Box Wine’s varietal lineup. Using white ink and spot UV wraps, we made the sleeve a canvas for these fun seasonal stories, weaving in CTAs that fulfilled the strategic goal of putting the boxes on party tables. For the Game Day edition, we cheered for football with custom photography, enticing fans to pair a glass with the featured halftime snack recipe. Then things got spooky in the Halloween edition with a hand-illustrated haunted house scene — hitting the balance between sophistication and fun that’s right on-brand for Black Box Wines.

This does not constitute an endorsement of any kind.


View our work.