Close up of Root Labs product packaging.

Root Labs

Positioning and launching an international supplement brand to resonate with US consumers

  • Brand Identity
  • Positioning
  • Strategy & Ideation
  • Copywriting & Storytelling
  • Website
  • Packaging

Challenge

Develop strong brand foundations for an international supplement company with a proven product to help them take the US market by storm.

Solution

We honed in on a well-defined competitive set to determine Root Labs’ optimal market positioning: “Handpicked in nature. Perfected in science”. This brand promise guided our creative process, from naming, to  packaging, to launch website—balancing expert, technical content and precise design elements with a natural palette, human photography, and emphasis on Eastern ingredients.

  • Graphic Design USA Awards logo.

    Graphic Design USA Awards, 2025

Logo design: Root Labs.
Floating Root Labs packaging with text: Pure Himalayan Shilajit Gummies. Handpicked Ashwagandha Gummies.
R icon with text: Root Labs. Handpicked in nature. Perfected in science.
Root Labs packaging design with text: Pure Himalayan Shilajit Gummies.
Root Labs Packaging top design: R icon.
Root Labs packaging design close up.
Website design: Animated scroll of Root Labs homepage.

Our
Portfolio

View our work.
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