Hiball

Creating a targeted national campaign for an expanding energy water company

Collaboration

Hiball came to us to concept and create a targeted national campaign for their expanding energy water company — emphasizing the zero-sugar, zero-calorie, all-natural aspects of their product, and activating their “always on” positioning.

Approach

We used bold graphics and active headlines to bring Hiball’s positioning to life and speak to the modern, on-the-go “superhero.” We prioritized zero-sugar, zero-calorie messaging in the hierarchy to target a health-conscious audience. The campaign was brought to life in digital and print billboards and wild postings; and was supported with a digital media buy, a robust social feed, and a refreshed eCommerce look and feel. At every touchpoint, the creative inspires people to embrace Hiball as a natural source of energy for their always-on lives.