Creating a targeted national campaign that aligned with a new positioning

  • On-Premise Materials
  • Video Concept & Production
  • Shopper Marketing
  • Branding
  • Identity
  • Digital
  • Social Media


Hiball came to us to concept and create a targeted national campaign for their expanding energy water company — emphasizing the zero-sugar, zero-calorie, all-natural aspects of their product, and activating their “always on” positioning.


We used bold graphics and active headlines to bring Hiball’s positioning to life and speak to the modern, on-the-go “superhero.” We prioritized zero-sugar, zero-calorie messaging in the hierarchy to target a health-conscious audience. The campaign was brought to life in digital and print billboards and wild postings; and was supported with a digital media buy, a robust social feed, and a refreshed eCommerce look and feel. At every touchpoint, the creative inspires people to embrace Hiball as a natural source of energy for their always-on lives.

This does not constitute an endorsement of any kind.


View our work.