Challenge
Hawthorn Suites came to us for a brand repositioning to highlight innovations that distinguish them from competitors. With 71% new construction and vivid branding, Hawthorn has become an enticing and value-driving, extended-stay, home-away-from-home for many.
Solution
We reimagined the brand by bringing guests’ needs to the forefront: “I want to stay true to myself when I’m staying away from home.” Eye-catching patterns, bright stripes, and bold colors visually express the flexible amenities of this friendly, down-to-earth brand in a fun and playful way.
This does not constitute an endorsement of any kind.
