Collaboration
Hawthorn Suites came to us for a brand repositioning to highlight innovations that distinguish them from competitors. With 71% new construction and vivid branding, Hawthorn has become an enticing and value-driving, extended-stay, home-away-from-home for many.
Approach
We reimagined the brand by bringing guests’ needs to the forefront: “I want to stay true to myself when I’m staying away from home.” Eye-catching patterns, bright stripes, and bold colors visually express the flexible amenities of this friendly, down-to-earth brand in a fun and playful way.
![](https://brigadebranding.com/wp-content/uploads/2017/11/17_BRI_Website_Portfolio_HW_magazine_ad-2640x2728.jpg)
![](https://brigadebranding.com/wp-content/uploads/2017/11/17_BRI_Website_Portfolio_HW_stay_text-2640x779.jpg)
![](https://brigadebranding.com/wp-content/uploads/2017/11/17_BRI_Website_Portfolio_HW_buttons-2640x555.jpg)
![](https://brigadebranding.com/wp-content/uploads/2017/11/17_BRI_Website_Portfolio_HW_mug_doorhanger_notepad-2640x1180.jpg)
![](https://brigadebranding.com/wp-content/uploads/2017/11/17_BRI_Website_Portfolio_HW_icon_pattern-scaled.gif)
![](https://brigadebranding.com/wp-content/uploads/2017/11/17_BRI_Website_Portfolio_HW_iPad_white-2640x2720.jpg)
![](https://brigadebranding.com/wp-content/uploads/2017/11/17_BRI_Website_Portfolio_HW_brand_guidelines_mockup-2640x1980.jpg)
![](https://brigadebranding.com/wp-content/uploads/2017/11/17_BRI_Website_Portfolio_HW_stripes-scaled.gif)
This does not constitute an endorsement of any kind.