Close up of hanging bat.

Bat Conservation International

Transforming a non-profit to disrupt the status quo and double their donor base

  • Identity
  • Print
  • Digital

Challenge

Bat Conservation International initially came to us for a brand refresh that would help them stand out among traditional conservation nonprofits, mobilize donors, and raise awareness of their mission to end bat extinctions worldwide. Since then, we have continued to support with new marketing initiatives and ongoing brand development.

Solution

Working closely with BCI, we created a distinct brand personality that represents their unapologetic, science-forward approach, and matches their unwavering mission to create meaningful change. To ensure the new brand identity was consistent at every consumer touchpoint, we revitalized the website, developed a key messaging platform, and captured their new visual identity in brand guidelines. Most recently, we worked with the BCI team and their collaborators at the North American Bat Conservation Alliance to develop the first ever State of the Bats Report, which brings the latest conservation findings for the continent’s bats such as population & biodiversity changes, top threats, and ecological & economic benefits to life in an eye-catching report (available in print and online).

BCI's tagline text: The Future Needs All of Us.
Bats flying inside cave with text: Join the cause to end bat extinctions worldwide.
Bat Conservation International responsive logo design animation.
Cover page and table of contents page samples of the Bat Conservation International Messaging and Style Guide.
More page samples from the Bat Conservation International Messaging and Style Guide.
Close up of a bat hanging in pink blossoms of a tree.
Bat Conservation International website homepage screenshot with text: The Future Needs All of Us.
Screenshots of two internal pages of the Bat Conservation International website with text: Your Donations = Bats Protected. Our Mission is Simple — to End Bat Extinctions Worldwide.
UX Design: several screenshots of the Bat Conservation International website on mobile phones.
Large group of bats flying in front of a crowd of people.
Examples of Bat Conservation International merchandise including a tote bag, shirt pin, and stickers and sweatshirt hoodie with the text: Bat Nerd.
Two bat scientists wearing masks with quoted text: We have a cadre of highly trained and very dedicated conservationists that are willing to push, and push very hard, to accomplish our mission. –Jason Corbett, M.S.

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