Kirsten Modestow presents on recreational cannabis branding at NECANN
Kirsten Modestow, our Executive Creative Director, was a presenter at New England Cannabis Network’s (NECANN) Springfield convention, where she discussed the power of branding in recreational cannabis.
Modestow addressed the fundamentals of brand identity, how to evaluate and successfully collaborate with creative partners, and the importance of investing in branding amid shifting regulations and growing competition.
NECANN is a hub for cultivating knowledge and opportunity in the evolving legal cannabis industry. Members include businesses, entrepreneurs, investors, educators, patients, advocates, and consumers.
Download the full presentation to learn more.
Learn more about our work here.