How to create inspirational packaging

BRIGADE BRIGADE, is an independent, woman-owned branding and design agency providing distinct creative solutions that re-energize tired brands and help savvy marketing teams take on the leaders in the category.

Rule No. 1: Make it simple and hassle-free

Less is more. It is good to be creative while designing but don’t over do it. The package and all relevant information should be clean and simple. Do not hide any required information.

Example: Apple and their minimalistic packaging – one color, clear logo, clear product name/photo, easy to find and use compartments and pull-tabs.

Rule No. 2: Tell a story

Creative packaging can be a great place to tell a story about your brand or product. The packaging design needs to lead consumers down the right path, so they understand the story you’re trying to tell. Through the use of colors, materials, textures, type, and copy, your packaging can evoke certain feelings and emotions that draw consumers in.

Example: Scanwood wooden utensils packaging instantly teaches consumers about the wood’s history.

Rule No. 3: Make it usable and hardworking

How can you make this product easier to use, carry or store? Think about the shape, size, and functionality of the product container, not just the label or wrap. The more practical the product, the more sales it will likely get. For example, can you make your package resealable, so consumers can use the product multiple times easily?

Example: When Heinz turned the ketchup bottle upside down, sales skyrocketed.

Rule No. 4: Make it artistic and fun

Works of art that people will want in their home. Products will likely spend much more time in your home than they do in the stores. Design an art piece that a customer might keep in their home even after the product runs out.

Example: Seattle Chocolate always knocks it out of the park with their fantastic, illustrative wrappers.


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